I don’t have any scientific evidence to back up a full-fledged assertion, but I have always suspected that a key success factor behind the simple text ads that comprise search marketing is their subtleness. They look just like natural search results, and I don’t think most consumers actually understand the difference.I run Google ads on my blog, and last month I received this note from Google:

Until today, I didn’t fully appreciate how aggressive Google had become with its desire to own datacenters around the world. Of course I have heard countless stories of the massive server farms Google operates. One rumor even suggested Google built a meaningful single digit percentage of all PCs last year.Still, I was stunned to learn from a young New York based startup about its recent run-in