The Wall Street Journal‘s reporting that Facebook‘s in acquisition talks with Yahoo! This isn’t the first time there’s been such speculation.

The WSJ repeats a familiar line when describing Facebook in its subhead: “Youthful Audience Is Fickle.” The article goes on to say “As the Internet has sped up the life cycle of success and failure, it is possible some of these sites will flame out as their young devotees flock to the next thing.”