Palaran, a stealth-mode advertising startup based in Palo Alto, has raised $1 million Series A from True Ventures, we’ve learned. True Venture’s Jon Callaghan has taken a board seat along with Om Malik as a board observer. Palaran’s undisclosed round of angel funding came from Esther Dyson, Del.ici.ous founder Joshua Schacter and Vish Makhijani, among others.

Palaran was founded in July and has been in stealth mode until now, but we’ve learned that the startup has something to do with web based advertising.

Amit Kumar, CEO, is a former Yahoo! alum; he helped create SearchMonkey, the company’s third-party developer platform. He left last year to serve as VP of Product Management at semantic ads and content engine Dapper. The rest of the team — Joseph Primiani, George Paul and Alan Ngai — are all Yahoo or Google alumni.

Palaran has raised a total of $1.8 million including their angel around.

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