Imagining Instagram: Stories-first

 Time spent by people watching Instagram Stories — which is temporary sharing with private replies — could someday significantly surpass time spent in the Instagram Feed, which is the permanent stream of photos and videos with comments. Although numbers comparing sharing and time spent between Stories and Feed are not available, there’s more to be done. Read More

According to its cofounder and CEO Snapchat is mainly “a camera company”

snapchat-repeat-bg While Snapchat Stories may be the feature that brings the company the revenue model it needs to validate its $16 billion valuation, and while the ephemeral messaging feature may be what initially attracted the hordes of millennials sending digital ephemera to each other billions of times a day, Spiegel says that the camera itself remains Snapchat’s unifying feature. Read More