Seva snares $2.4M seed investment to find info across cloud services

Seva, a New York City startup, that wants to help customers find content wherever it lives across SaaS products, announced a $2.4 million seed round today. Avalon Ventures led the round with participation from Studio VC and Datadog founder and CEO Olivier Pomel.

Company founder and CEO Sanjay Jain says that he started this company because he felt the frustration personally of having to hunt across different cloud services to find the information he was looking for. When he began researching the idea for the company, he found others who also complained about this fragmentation.

“Our fundamental vision is to change the way that knowledge workers acquire the information they need to do their jobs from one where they have to spend a ton of time actually seeking it out to one where the Seva platform can prescribe the right information at the right time when and where the knowledge worker actually needs it, regardless of where it lives.”

Seva, which is currently in Beta, certainly isn’t the first company to try and solve this issue. Jain believes that with a modern application of AI and machine learning and single sign-on, Seva can provide a much more user-centric approach than past solutions simply because the technology wasn’t there yet.

The way they do this is by looking across the different information types. Today they support a range of products including Gmail, Google Calendar, Google Drive,, Box, Dropbox, Slack and JIRA, Confluence. Jain says they will be adding additional services over time.

Screenshot: Seva

Customers can link Seva to these products by simply selecting one and entering the user credentials. Seva inherits all of the security and permissioning applied to each of the services, so when it begins pulling information from different sources, it doesn’t violate any internal permissioning in the process.

Jain says once connected to these services, Seva can then start making logical connections between information wherever it lives. A salesperson might have an appointment with a customer in his or her calendar, information about the customer in a CRM and a training video related to the customer visit. It can deliver all of this information as a package, which users can share with one another within the platform, giving it a collaborative element.

Seva currently has 6 employees, but with the new funding is looking to hire a couple of more engineers to add to the team. Jain hopes the money will be a bridge to a Series A round at the end of next year by which time the product will be generally available.

PwC staves off disruption with immersive emerging tech training

The big accounting firms are under pressure from digital disruption just like every industry these days, but PwC is trying a proactive approach with a digital accelerator program designed to train employees for the next generation of jobs.

To do this, PwC is not just providing some additional training resources and calling it a day. They are allowing employees to take 18 months to two years to completely immerse themselves in learning about a new area. This involves spending half their time on training for their new skill development and half putting that new knowledge to work with clients.

PwC’s Sarah McEneaney, digital talent leader at PwC was put in charge of the program. She said that as a consulting organization, it was important to really focus on the providing a new set of skills for the entire group of employees. That would take a serious commitment, concentrating on a set of emerging technologies. They decided to focus on data and analytics, automation and robotics and AI and machine learning.

Ray Wang, who is founder and principal analyst at Constellation Research says this is part of a broader trend around preparing employees inside large organizations for future skills. “Almost every organization around the world is worried about the growing skills gap inside their organizations. Reskilling, continuous learning and hand-on training are back in vogue with the improved economy and war for talent,” he said.

PwC program takes shape

About a year ago the company began designing the program and decided to open it up to everyone in the company from the consulting staff to the support staff with goal of eventually providing a new set of skills across the entire organization of 50,000 employees. As you would expect with a large organization, that started with baby steps.

Graphic: Duncan_Andison/Getty Images

The company designed the new program as a self-nomination process, rather than having management picked candidates. They wanted self starters, and about 3500 applied. McEneaney considered this a good number, especially since PwC tends to be a risk-averse culture and this was asking employees to leave the normal growth track and take a chance with this new program. Out of the 3500 who applied, they did an initial pilot with 1000 people.

She estimates if a majority of the company’s employees eventually opt in to this retraining regimen, it could cost some serious cash, around $100 million. That’s not an insignificant sum, even for a large company like PwC, but McEneaney believes it should pay for itself fairly quickly. As she put it, customers will respect the fact that the company is modernizing and looking at more efficient ways to do the work they are doing today.

Making it happen

Daniel Croghan, a risk assurance associate at PwC decided to go on the data and analytics track. While he welcomed getting new skills from his company, he admits he was nervous going this route at first because of the typical way his industry has worked in the past. “In the accounting industry you come in and have a track and everyone follows the track. I was worried doing something unique could hinder me if I wasn’t following track,” he said.

Graphic: Feodora Chiosea/Getty Images

He says those fears were alleviated by senior management encouraging people to join this program and giving participants assurances that they would not be penalized. “The firm is dedicated to pushing this and having how we differentiate this against the industry, and we want to invest in all of our staff and push everyone through this,” Croghan said.

McEneaney says she’s a partner at the firm, but it took a change management sell to the executive team and really getting them to look at it as a long-term investment in the future of the business. “I would say a critical factor in the early success of the program has been having buy-in from our senior partner, our CEO and all of his team from the very start,” She reports directly to this team and sees their support and backing as critical to the early success of the program.

Getting real

Members of the program are given a 3-day orientation. After that they follow a self-directed course work. They are encouraged to work together with other people in the program, and this is especially important since people will bring a range of skills to the subject matter from absolute beginners to those with more advanced understanding. People can meet in an office if they are in the same area or a coffee shop or in an online meeting as they prefer.

Each member of the program participates in a Udacity nano-degree program, learning a new set of skills related to whatever technology speciality they have chosen. “We have a pretty flexible culture here…and we trust our people to work in ways that work for them and work together in ways that work for them,” McEneaney explained.

The initial program was presented as a 12-18 month digital accelerator tour of duty, Croghan said. “In those 12-18 months, we are dedicated to this program. We could choose another stint or go back to client work and bring those skills to client services that we previously provided.”

While this program is really just getting off the ground, it’s a step toward acknowledging the changing face of business and technology. Companies like PwC need to be proactive in terms of preparing their own employees for the next generation of jobs, and that’s something every organization should be considering.

Jeff Bezos is just fine taking the Pentagon’s $10B JEDI cloud contract

Some tech companies might have a problem taking money from the Department of Defense, but Amazon isn’t one of them, as CEO Jeff Bezos made clear today at the Wired25 conference. Just last week, Google pulled out of the running for the Pentagon’s $10 billion, 10-year JEDI cloud contract, but Bezos suggested that he was happy to take the government’s money.

Bezos has been surprisingly quiet about the contract up until now, but his company has certainly attracted plenty of attention from the companies competing for the JEDI deal. Just last week IBM filed a formal protest with the Government Accountability Office claiming that the contract was stacked in favor one vendor. And while it didn’t name it directly, the clear implication was that company was the one owned by Bezos.

Last summer Oracle also filed a protest and also complained that they believed the government had set up the contract to favor Amazon, a charge spokesperson Heather Babb denied. “The JEDI Cloud final RFP reflects the unique and critical needs of DOD, employing the best practices of competitive pricing and security. No vendors have been pre-selected,” she said last month.

While competitors are clearly worried about Amazon, which has a substantial lead in the cloud infrastructure market, the company itself has kept quiet on the deal until now. Bezos set his company’s support in patriotic terms and one of leadership.

“Sometimes one of the jobs of the senior leadership team is to make the right decision, even when it’s unpopular. And if if big tech companies are going to turn their back on the US Department of Defense, this country is going to be in trouble,” he said.

“I know everyone is conflicted about the current politics in this country, but this country is a gem,” he added.

While Google tried to frame its decision as taking a principled stand against misuse of technology by the government, Bezos chose another tack, stating that all technology can be used for good or ill. “Technologies are always two-sided. You know there are ways they can be misused as well as used, and this isn’t new,” Bezos told Wired25.

He’s not wrong of course, but it’s hard not to look at the size of the contract and see it as purely a business decision on his part. Amazon is as hot for that $10 billion contract as any of its competitors. What’s different in this talk is that Bezos made it sound like a purely patriotic decision, rather than economic one.

The Pentagon’s JEDI contract could have a value of up to $10 billion with a maximum length of 10 years. The contract is framed as a two year deal with two three-year options and a final one for two years. The DOD can opt out before exercising any of the options.

Bidding for the contract closed last Friday. The DOD is expected to choose the winning vendor next April.

Celonis brings intelligent process automation software to cloud

Celonis has been helping companies analyze and improve their internal processes using machine learning. Today the company announced it was providing that same solution as a cloud service with a few nifty improvements you won’t find on prem.

The new approach, called Celonis Intelligent Business Cloud, allows customers to analyze a workflow, find inefficiencies and offer improvements very quickly. Companies typically follow a workflow that has developed over time and very rarely think about why it developed the way it did, or how to fix it. If they do, it usually involves bringing in consultants to help. Celonis puts software and machine learning to bear on the problem.

Co-founder and CEO Alexander Rinke says that his company deals with massive volumes of data and moving all of that to the cloud makes sense. “With Intelligent Business Cloud, we will unlock that [on prem data], bring it to the cloud in a very efficient infrastructure and provide much more value on top of it,” he told TechCrunch.

The idea is to speed up the whole ingestion process, allowing a company to see the inefficiencies in their business processes very quickly. Rinke says it starts with ingesting data from sources such as Salesforce or SAP and then creating a visual view of the process flow. There may be hundreds of variants from the main process workflow, but you can see which ones would give you the most value to change, based on the number of times the variation occurs.

Screenshot: Celonis

By packaging the Celonis tools as a cloud service, they are reducing the complexity of running and managing it. They are also introducing an app store with over 300 pre-packaged options for popular products like Salesforce and ServiceNow and popular process like order to cash. This should also help get customers up and running much more quickly.

New Celonis App Store. Screenshot: Celonis

The cloud service also includes an Action Engine, which Rinke describes as a big step toward moving Celonis from being purely analytical to operational. “Action Engine focuses on changing and improving processes. It gives workers concrete info on what to do next. For example in process analysis, it would notice on time delivery isn’t great because order to cash is to slow. It helps accelerate changes in system configuration,” he explained.

Celonis Action Engine. Screenshot: Celonis

The new cloud service is available today. Celonis was founded in 2011. It has raised over $77 million. The most recent round was a $50 million Series B on a valuation over $1 billion.

Anaplan hits the ground running with strong stock market debut up over 42 percent

You might think that Anaplan CEO, Frank Calderoni would have had a few sleepless nights this week. His company picked a bad week to go public as market instability rocked tech stocks. Still he wasn’t worried, and today the company had by any measure a successful debut with the stock soaring up over 42 percent. As of 4 pm ET, it hit $24.18, up from the IPO price of $17. Not a bad way to launch your company.

Stock Chart: Yahoo Finance

“I feel good because it really shows the quality of the company, the business model that we have and how we’ve been able to build a growing successful business, and I think it provides us with a tremendous amount of opportunity going forward,” Calderoni told TechCrunch.

Calderoni joined the company a couple of years ago, and seemed to emerge from Silicon Valley central casting as former CFO at Red Hat and Cisco along with stints at IBM and SanDisk. He said he has often wished that there were a tool around like Anaplan when he was in charge of a several thousand person planning operation at Cisco. He indicated that while they were successful, it could have been even more so with a tool like Anaplan.

“The planning phase has not had much change in in several decades. I’ve been part of it and I’ve dealt with a lot of the pain. And so having something like Anaplan, I see it’s really being a disrupter in the planning space because of the breadth of the platform that we have. And then it goes across organizations to sales, supply chain, HR and finance, and as we say, really connects the data, the people and the plan to make for better decision making as a result of all that,” he said.

Calderoni describes Anaplan as a planning and data analysis tool. In his previous jobs he says that he spent a ton of time just gathering data and making sure they had the right data, but precious little time on analysis. In his view Anaplan, lets companies concentrate more on the crucial analysis phase.

“Anaplan allows customers to really spend their time on what I call forward planning where they can start to run different scenarios and be much more predictive, and hopefully be able to, as we’ve seen a lot of our customers do, forecast more accurately,” he said.

Anaplan was founded in 2006 and raised almost $300 million along the way. It achieved a lofty valuation of $1.5 billion in its last round, which was $60 million in 2017. The company has just under 1000 customers including Del Monte, VMware, Box and United.

Calderoni says although the company has 40 percent of its business outside the US, there are plenty of markets left to conquer and they hope to use today’s cash infusion in part to continue to expand into a worldwide company.

Snowflake scoops up another blizzard of cash with $450 million round

When Snowflake, the cloud data warehouse, landed a $263 million investment earlier this year, CEO Bob Muglia speculated that it would be the last money his company would need before an eventual IPO. But just 9 months after that statement, the company announced a second even larger round. This time it’s getting $450 million, as an unexpected level of growth led them to seek additional cash.

Sequoia Capital led the round, joined by new investor Meritech Capital and existing investors Altimeter Capital, Capital One Growth Ventures, Madrona Venture Group, Redpoint Ventures, Sutter Hill Ventures and Wing Ventures. Today’s round brings the total raised to over $928 million with $713 million coming just this year. That’s a lot of dough.

Oh and the valuation has skyrocketed too from $1.5 billion in January to $3.5 billion with today’s investment. “We are increasing the valuation from the prior round substantially, and it’s driven by the growth numbers of almost quadrupling the revenue, and tripling the customer base,” company CFO Thomas Tuchscherer told TechCrunch.

At the time of the $263 million round, Muglia was convinced the company had enough funds and that the next fundraise would be an IPO. “We have put ourselves on the path to IPO. That’s our mid- to long-term plan. This funding allows us to go directly to IPO and gives us sufficient capital, that if we choose, IPO would be our next funding step,” he said in January.

Tuchscherer said in fact that was the plan at the time of the first batch of funding. He joined the company, partly because of his experience bringing Talend public in 2016, but he said the growth has been so phenomenal, that they felt it was necessary to change course.

“When we raised $263 million earlier in the year, we raised based on a plan that was ambitious in terms of growth and investment. We are exceeding and beating that, and it prompted us to explore how do we accelerate investment to continue driving the company’s growth,” he said.

Running on both Amazon Web Services and Microsoft Azure, which they added as a supported platform earlier this year, certainly contributed to the increased sales, and forced them to rethink the amount of money it would take to fuel their growth spurt.

“I think it’s very important as a distinction that we view the funding as being customer driven in the sense that in order to meet the demand that we’re seeing in the market for Snowflake, we have to invest in our infrastructure, as well as in our R&D capacity. So  the funding that we’re raising now is meant to finance those two core investments,” he stressed

The number of employees is skyrocketing as the company adds customers. Just eight months ago the company had around 350 employees. Today it has close to 650. Tuchscherer expects that to grow to between 900 and 1000 by the end of January, not that far off.

As for that IPO, surely that is still a goal, but the growth simply got in the way. “We are building the company to be autonomous and to be a large independent company. It’s definitely on the horizon,” he said.

While Tuchscherer wouldn’t definitively say that the company is looking to support at least one more cloud platform in addition to Amazon and Microsoft, he strongly hinted that such a prospect could happen.

The company also plans to plunge a lot of money into the sales team, building out new sales offices in the US and doubling their presence around the world, while also enhancing the engineering and R&D teams to expand their product offerings.

Just this year alone the company has added Netflix, Office Depot, DoorDash, Netgear, Ebates and Yamaha as customers. Other customers include Capital One, Lions Gate and Hubspot.

What each cloud company could bring to the Pentagon’s $10 B JEDI cloud contract

The Pentagon is going to make one cloud vendor exceedingly happy when it chooses the winner of the $10 billion, ten-year enterprise cloud project dubbed the Joint Enterprise Defense Infrastructure (or JEDI for short). The contract is designed to establish the cloud technology strategy for the military over the next 10 years as it begins to take advantage of current trends like Internet of Things, artificial intelligence and big data.

Ten billion dollars spread out over ten years may not entirely alter a market that’s expected to reach $100 billion a year very soon, but it is substantial enough give a lesser vendor much greater visibility, and possibly deeper entree into other government and private sector business. The cloud companies certainly recognize that.

Photo: Glowimages/Getty Images

That could explain why they are tripping over themselves to change the contract dynamics, insisting, maybe rightly, that a multi-vendor approach would make more sense.

One look at the Request for Proposal (RFP) itself, which has dozens of documents outlining various criteria from security to training to the specification of the single award itself, shows the sheer complexity of this proposal. At the heart of it is a package of classified and unclassified infrastructure, platform and support services with other components around portability. Each of the main cloud vendors we’ll explore here offers these services. They are not unusual in themselves, but they do each bring a different set of skills and experiences to bear on a project like this.

It’s worth noting that it’s not just interested in technical chops, the DOD is also looking closely at pricing and has explicitly asked for specific discounts that would be applied to each component. The RFP process closes on October 12th and the winner is expected to be chosen next April.

Amazon

What can you say about Amazon? They are by far the dominant cloud infrastructure vendor. They have the advantage of having scored a large government contract in the past when they built the CIA’s private cloud in 2013, earning $600 million for their troubles. It offers GovCloud, which is the product that came out of this project designed to host sensitive data.

Jeff Bezos, Chairman and founder of Amazon.com. Photo: Drew Angerer/Getty Images

Many of the other vendors worry that gives them a leg up on this deal. While five years is a long time, especially in technology terms, if anything, Amazon has tightened control of the market. Heck, most of the other players were just beginning to establish their cloud business in 2013. Amazon, which launched in 2006, has maturity the others lack and they are still innovating, introducing dozens of new features every year. That makes them difficult to compete with, but even the biggest player can be taken down with the right game plan.

Microsoft

If anyone can take Amazon on, it’s Microsoft. While they were somewhat late the cloud they have more than made up for it over the last several years. They are growing fast, yet are still far behind Amazon in terms of pure market share. Still, they have a lot to offer the Pentagon including a combination of Azure, their cloud platform and Office 365, the popular business suite that includes Word, PowerPoint, Excel and Outlook email. What’s more they have a fat contract with the DOD for $900 million, signed in 2016 for Windows and related hardware.

Microsoft CEO, Satya Nadella Photo: David Paul Morris/Bloomberg via Getty Images

Azure Stack is particularly well suited to a military scenario. It’s a private cloud you can stand up and have a mini private version of the Azure public cloud. It’s fully compatible with Azure’s public cloud in terms of APIs and tools. The company also has Azure Government Cloud, which is certified for use by many of the U.S. government’s branches, including DOD Level 5. Microsoft brings a lot of experience working inside large enterprises and government clients over the years, meaning it knows how to manage a large contract like this.

Google

When we talk about the cloud, we tend to think of the Big Three. The third member of that group is Google. They have been working hard to establish their enterprise cloud business since 2015 when they brought in Diane Greene to reorganize the cloud unit and give them some enterprise cred. They still have a relatively small share of the market, but they are taking the long view, knowing that there is plenty of market left to conquer.

Head of Google Cloud, Diane Greene Photo: TechCrunch

They have taken an approach of open sourcing a lot of the tools they used in-house, then offering cloud versions of those same services, arguing that who knows better how to manage large-scale operations than they do. They have a point, and that could play well in a bid for this contract, but they also stepped away from an artificial intelligence contract with DOD called Project Maven when a group of their employees objected. It’s not clear if that would be held against them or not in the bidding process here.

IBM

IBM has been using its checkbook to build a broad platform of cloud services since 2013 when it bought Softlayer to give it infrastructure services, while adding software and development tools over the years, and emphasizing AI, big data, security, blockchain and other services. All the while, it has been trying to take full advantage of their artificial intelligence engine, Watson.

IBM Chairman, President and CEO Ginni Romett Photo: Ethan Miller/Getty Images

As one of the primary technology brands of the 20th century, the company has vast experience working with contracts of this scope and with large enterprise clients and governments. It’s not clear if this translates to its more recently developed cloud services, or if it has the cloud maturity of the others, especially Microsoft and Amazon. In that light, it would have its work cut out for it to win a contract like this.

Oracle

Oracle has been complaining since last spring to anyone who will listen, including reportedly the president, that the JEDI RFP is unfairly written to favor Amazon, a charge that DOD firmly denies. They have even filed a formal protest against the process itself.

That could be a smoke screen because the company was late to the cloud, took years to take it seriously as a concept, and barely registers today in terms of market share. What it does bring to the table is broad enterprise experience over decades and one of the most popular enterprise databases in the last 40 years.

Larry Ellison, chairman of Oracle Corp.

Larry Ellison, chairman of Oracle. Photo: David Paul Morris/Bloomberg via Getty Images

It recently began offering a self-repairing database in the cloud that could prove attractive to DOD, but whether its other offerings are enough to help it win this contract remains to be to be seen.

Einstein Voice gives Salesforce users gift of gab

Salespeople usually spend their days talking. They are on the phone and in meetings, but when it comes to updating Salesforce, they are back at the keyboard again typing notes and milestones, or searching for metrics about their performance. Today, Salesforce decided to change that by introducing Einstein Voice, a bit of AI magic that allows salespeople to talk to the program instead of typing.

In a world where Amazon Alexa and Siri make talking to our devices more commonplace in our non-work lives, it makes sense that companies are trying to bring that same kind of interaction to work.

In this case, you can conversationally enter information about a meeting, get daily briefings about key information on your day’s meetings (particularly nice for salespeople who spend their day in the car) and interact with Salesforce data dashboards by asking questions instead of typing queries.

All of these tools are designed to make life easier for busy salespeople. Most hate doing the administrative part of their jobs because if they are entering information, even if it will benefit them having a record in the long run, they are not doing their primary job, which is selling stuff.

For the meetings notes part, instead of typing on a smartphone, which can be a challenge anyway, you simply touch Meeting Debrief in the Einstein Voice mobile tool and start talking to enter your notes. The tool interprets what you’re saying. As with most transcription services, this is probably not perfect and will require some correcting, but should get you most of the way there.

It can also pick out key data like dates and deal amounts and let you set action items to follow up on.

Gif: Salesforce

Brent Leary, who is the founder and principal analyst at CRM Essentials says this is a natural progression for Salesforce as people get more comfortable using voice interfaces. “I think this will make voice-first devices and assistants as important pieces to the CRM puzzle from both a customer experience and an employee productivity perspective,” he told TechCrunch.

It’s worth pointing out that Tact.AI has been doing this for some time on top of Salesforce giving this type of voice interaction for Salesforce users. It’s likely ahead of Salesforce at this point, but Leary believes having Salesforce enter the voice arena will probably benefit the startup more than hurt it.

“The Salesforce tide will lift all boats, and companies like Tact will see their profile increased significantly because while Salesforce is the leader in the category, it’s share of the market is still less than 20% of the market,” he pointed out.

Einstein is Salesforce’s catch-all brand for its artificial intelligence layer. In this case it’s using natural language processing, voice recognition technology and other artificial intelligence pieces to interpret the person’s voice and transcribe what they are saying or understand their request better.

Typically, Salesforce starts with a small set of functionality and the builds on that over time. That’s very likely what they are doing here, coming out with a product announcement in time for Dreamforce, their massive customer conference next week,

Why the Pentagon’s $10 billion JEDI deal has cloud companies going nuts

By now you’ve probably heard of the Defense Department’s massive winner-take-all $10 billion cloud contract dubbed the Joint Enterprise Defense Infrastructure (or JEDI for short).
Star Wars references aside, this contract is huge, even by government standards.The Pentagon would like a single cloud vendor to build out its enterprise cloud, believing rightly or wrongly that this is the best approach to maintain focus and control of their cloud strategy.

Department of Defense (DOD) spokesperson Heather Babb tells TechCrunch the department sees a lot of upside by going this route. “Single award is advantageous because, among other things, it improves security, improves data accessibility and simplifies the Department’s ability to adopt and use cloud services,” she said.

Whatever company they choose to fill this contract, this is about modernizing their computing infrastructure and their combat forces for a world of IoT, artificial intelligence and big data analysis, while consolidating some of their older infrastructure. “The DOD Cloud Initiative is part of a much larger effort to modernize the Department’s information technology enterprise. The foundation of this effort is rationalizing the number of networks, data centers and clouds that currently exist in the Department,” Babb said.

Setting the stage

It’s possible that whoever wins this DOD contract could have a leg up on other similar projects in the government. After all it’s not easy to pass muster around security and reliability with the military and if one company can prove that they are capable in this regard, they could be set up well beyond this one deal.

As Babb explains it though, it’s really about figuring out the cloud long-term. “JEDI Cloud is a pathfinder effort to help DOD learn how to put in place an enterprise cloud solution and a critical first step that enables data-driven decision making and allows DOD to take full advantage of applications and data resources,” she said.

Photo: Mischa Keijser for Getty Images

The single vendor component, however, could explain why the various cloud vendors who are bidding, have lost their minds a bit over it — everyone except Amazon, that is, which has been mostly silent, happy apparently to let the process play out.

The belief amongst the various other players, is that Amazon is in the driver’s seat for this bid, possibly because they delivered a $600 million cloud contract for the government in 2013, standing up a private cloud for the CIA. It was a big deal back in the day on a couple of levels. First of all, it was the first large-scale example of an intelligence agency using a public cloud provider. And of course the amount of money was pretty impressive for the time, not $10 billion impressive, but a nice contract.

For what it’s worth, Babb dismisses such talk, saying that the process is open and no vendor has an advantage. “The JEDI Cloud final RFP reflects the unique and critical needs of DOD, employing the best practices of competitive pricing and security. No vendors have been pre-selected,” she said.

Complaining loudly

As the Pentagon moves toward selecting its primary cloud vendor for the next decade, Oracle in particular has been complaining to anyone who will listen that Amazon has an unfair advantage in the deal, going so far as to file a formal complaint last month, even before bids were in and long before the Pentagon made its choice.

Photo: mrdoomits for Getty Images (cropped)

Somewhat ironically, given their own past business model, Oracle complained among other things that the deal would lock the department into a single platform over the long term. They also questioned whether the bidding process adhered to procurement regulations for this kind of deal, according to a report in the Washington Post. In April, Bloomberg reported that co-CEO Safra Catz complained directly to the president that the deal was tailor made for Amazon.

Microsoft hasn’t been happy about the one-vendor idea either, pointing out that by limiting itself to a single vendor, the Pentagon could be missing out on innovation from the other companies in the back and forth world of the cloud market, especially when we’re talking about a contract that stretches out for so long.

As Microsoft’s Leigh Madden told TechCrunch in April, the company is prepared to compete, but doesn’t necessarily see a single vendor approach as the best way to go. “If the DOD goes with a single award path, we are in it to win, but having said that, it’s counter to what we are seeing across the globe where 80 percent of customers are adopting a multi-cloud solution,” he said at the time.

He has a valid point, but the Pentagon seems hell bent on going forward with the single vendor idea, even though the cloud offers much greater interoperability than proprietary stacks of the 1990s (for which Oracle and Microsoft were prime examples at the time).

Microsoft has its own large DOD contract in place for almost a billion dollars, although this deal from 2016 was for Windows 10 and related hardware for DOD employees, rather than a pure cloud contract like Amazon has with the CIA.

It also recently released Azure Stack for government, a product that lets government customers install a private version of Azure with all the same tools and technologies you find in the public version, and could prove attractive as part of its JEDI bid.

Cloud market dynamics

It’s also possible that the fact that Amazon controls the largest chunk of the cloud infrastructure market, might play here at some level. While Microsoft has been coming fast, it’s still about a third of Amazon in terms of market size, as Synergy Research’s Q42017 data clearly shows.

The market hasn’t shifted dramatically since this data came out. While market share alone wouldn’t be a deciding factor, Amazon came to market first and it is much bigger in terms of market than the next four combined, according to Synergy. That could explain why the other players are lobbying so hard and seeing Amazon as the biggest threat here, because it’s probably the biggest threat in almost every deal where they come up against each other, due to its sheer size.

Consider also that Oracle, which seems to be complaining the loudest, was rather late to the cloud after years of dismissing it. They could see JEDI as a chance to establish a foothold in government that they could use to build out their cloud business in the private sector too.

10 years might not be 10 years

It’s worth pointing out that the actual deal has the complexity and opt-out clauses of a sports contract with just an initial two-year deal guaranteed. A couple of three-year options follow, with a final two-year option closing things out. The idea being, that if this turns out to be a bad idea, the Pentagon has various points where they can back out.

Photo: Henrik Sorensen for Getty Images (cropped)

In spite of the winner-take-all approach of JEDI, Babb indicated that the agency will continue to work with multiple cloud vendors no matter what happens. “DOD has and will continue to operate multiple clouds and the JEDI Cloud will be a key component of the department’s overall cloud strategy. The scale of our missions will require DOD to have multiple clouds from multiple vendors,” she said.

The DOD accepted final bids in August, then extended the deadline for Requests for Proposal to October 9th. Unless the deadline gets extended again, we’re probably going to finally hear who the lucky company is sometime in the coming weeks, and chances are there is going to be lot of whining and continued maneuvering from the losers when that happens.

Why rumors that Adobe could be in talks to buy Marketo make sense

Adobe could be shopping for another piece of the digital marketing puzzle, as reports surfaced today that the company might be in talks with Vista Equity Partners to buy Marketo, a company the private equity firm purchased in May 2016 for $1.8 billion in cash. Reuters was first to report the rumor.

While the report states the talks are early, and nothing is imminent, and none of the companies involved would comment (understandably), it is a deal that makes sense for Adobe. The company has been trying to build out its digital marketing business for some time, including buying Magento in May for $1.8 billion to help beef up the ecommerce piece.

Assuming that Vista wants to flip Marketo for a profit, a good bet, it would likely need to come in at $2 billion at a minimum and probably more. There are only a few companies out there that could afford the price tag, who would be interested in a property like Marketo: Adobe, Salesforce, Microsoft, SAP and Oracle.

If Adobe really wanted to go for the digital marketing jugular, it could fork over the cash and buy Marketo. Brent Leary, who covers this industry as the principle at CRM Essentials, says this would be a way for Adobe to grab a chunk of enterprise marketing automation business at a time when the market is getting highly competitive.

“Marketo would give Adobe a leader in the marketing automation space at the enterprise customer level, particularly in the B2B space.” Leary explained.

While nothing is clear yet, Adobe has the resources if it wants to do it. The company currently has $6.3 billion in cash on hand, according to data on Yahoo finance, and has seen its stock price rise significantly in the last year from $156.24 to $269.58 (as of publication today).

 

Adobe Creative Cloud has always been the primary money maker for Adobe over the years, generating $1.3 billion in the last report (pdf) in June out of $2.2 billion in total revenue. Digital Experience, which includes marketing products, generated $586 million, and although it’s trending up, it has so much more potential.

We have been seeing more M&A action in this space as companies try to fill in various parts of the sale-service-marketing triumvirate. Just last week, we saw Zendesk, the company that concentrates on cloud customer service, enter the sales automation and CRM part of the space with the purchase of Base. Earlier this month, Thoma Bravo bought Apttus, a company which covers the quote-to-cash part of the sales cycle.

Adobe finds itself competing with other giant organizations with the previously mentioned companies all lining up for a piece of the digital marketing business. Getting Marketo certainly has the potential to help push that Digital Experience revenue line up further as the fight for marketshare gets ever more intense. Whether that happens remains to be seen, but Marketo is certainly a company that would match up well with Adobe if it wanted to make such a move.

It’s worth mentioning that Adobe will be reporting its latest earnings next Thursday, September 18th.