Archive for the 'Facebook' Category



Are social media teams staying small because they can, or because they have to?

Thursday 31 July 2014 @ 10:01 am
Are social media teams staying small because they can, or because they have to?
Image Credit: Pixabay

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Social media teams appear to be getting a lot more done with the same number of staffers, according to a new report published today by ViralHeat.

In the survey, entitled ‘Social Media Status Quo’, ViralHeat canvassed 500 social media professionals and found that their use of social media is changing and evolving.

social-media-teams-smallThe report suggests that social media teams are staying small, but that the number of platforms they use is increasing — businesses aren’t just relying on Facebook and Twitter for their social needs.

I asked Jeff Revoy, ViralHeat’s CEO, whether he thought that better social media tools are driving this efficiency, or that the economic climate is forcing teams to do more with less.

“I think it is a combination of both,” Revoy suggests. “The evolution of better social media management tools definitely increases efficiency, which directly affects a team’s ability to do more with less.”

Revoy believes that sophisticated tools can take hundreds of man-hours away from cumbersome-but-necessary tasks such as identifying influencers, monitoring the brand, identifying leads, and scheduling posts and social-media updates.

“As a result, CMOs recognize that they can actually save money and time while increasing efficiency, keeping a smaller team and bringing on a tool that also tracks progress, results, and ROI,” Revoy goes on to say.


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Of course, ViralHeat is not a disinterested observer in this case — it produces a tool that attempts to offer those efficiencies — but Revoy’s point is a valid one and applies equally to the dozens of other social media management suites available to marketing teams today.

While 80 percent of respondents said that they rely on Facebook and Twitter for business marketing purposes, the survey discovered that other platforms are becoming increasingly important to social teams. Especially notable are increases in the use of LinkedIn, Pinterest, and Instagram.

social-media-platforms

The study also suggests that there is greater pressure from management on social media teams: They want to see a tangible return on investment from social media. The response from social media managers is to turn to advertising and retargeting — serving advertisements to people more frequently once they have left your website — in order to appease those that are looking at the bottom line.

I asked Revoy his opinion on what this means for social media going forward.

“I believe [the push towards advertising] is caused by a misunderstanding of what can be achieved through social media when done strategically,” Revoy says.

“Currently we see that businesses are still relying on shallow numbers — likes and fans. This approach, however, no longer works, as brands such as Facebook have changed the algorithm to show posts/updates based on engagement rather than time. As a result, these brands turn to advertisements to target customers since organic reach is no longer relevant,” Revoy says.

“However, there are some brands who are ahead of the game and understand that when social media is used strategically, the ROI is even greater because they can identify hot prospects who already show purchase intent,” Revoy concludes.

Other highlights from ViralHeat’s survey include the following data points:

  • 40 percent of social media professionals want sales and lead generation as part of their social media offering
  • More than 70 percent use social media as their primary driver of brand awareness
  • 60 percent use social media for content promotion
  • More than 40 percent use social media for advertising campaigns

The full survey is available for download from ViralHeat’s website.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.


Viralheat is the social media marketing suite and intelligence company that makes it easy for you to manage social and put it to work for your business. Trusted by more than 20,000 brands, Viralheat combines social media management and... read more »

Jeff Revoy comes to Viralheat with more than 20 years of experience in Internet, Search, and Social at both early-stage and Fortune 500 companies. Jeff brings an impressive executive and operational track record, most recently as CRO o... read more »











Internet.Org’s App With Free Access To Facebook, Google, Wikipedia, Local Info Launches In Zambia

Wednesday 30 July 2014 @ 11:00 pm
Internet org App 85% of the 5 billion people without Internet simply can’t afford data plans. So Facebook’s accessibility initiative Internet.org today launches its Android and web app for the developing world with free data access to a limited set of services including Facebook, Messenger, Wikipedia, and Google Search. It also provides local health, employment, weather, and women’s rights… Read More



As of Tuesday, Twitter is a mobile first player. No, really!

Tuesday 29 July 2014 @ 6:50 pm
As of Tuesday, Twitter is a mobile first player. No, really!

Above: Twitter signage dominates the NYSE.

Image Credit: Eric Blattberg / VentureBeat

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Twitter is now a mobile first player.

No. Really.

At least when it comes to Twitter’s vigorous earnings statements for the second quarter, released Tuesday. Q2 shows the San Francisco microblogging specialists pulled in $312 million in revenue, up from $139 million a year ago. And here’s the kicker: 81 percent of that haul derived from Twitter’s mobile ad offerings.

Twitter’s mobile base climbed too, to 211 million, a 29 percent year-over-year increase. Without question, these numbers were bolstered by Twitter’s show in the World Cup in Brazil, where millions of mobile Tweeters blasted play-by-plays of their favorite teams to their country brethren scattered over the globe. Twitter acknowledged as much.

To be sure, Google and Facebook dominate the mobile ad arena, accounting for nearly two thirds of a pie that totaled over $17 billion in 2013 and is projected to crest $34 billion by years end, according to analysts who monitor the mobile space. Twitter has long followed in their footsteps, and Tuesday’s numbers point to this, but they’re catching up. Slowly.

Twitter knows this. Which is why it’s been on something of a mobile analytics buying binge, purchasing 12 companies since the outset of 2013, for over $1 billion collectively.

Purchases include, among others, advertising play Trendrr, mobile advertising stalwart MoPub, mobile ad player Namo Media, and — and perhaps the best of the lot — TapCommerce, a mobile retargeting ad heavyweight.

That 81 percent of revenue that came from mobile was also helped by Twitter unveiling a new suite of developer tools, which are crucial for mobile app developers looking to drive installs. It was not clear Tuesday what the breakdown was for Twitter’s mobile ad revenues in terms of mobile app installs versus other mobile ad revenue.

Also: While Twitter has been on an acquisition binge, it still relies on outside analytics to drive accurate ad and app campaigns. Facebook, for its part, also relies on relationships with outside analytics companies, but has increasingly been building up its own in-house capabilities while, like Twitter, buying others.

In the end, Twitter has lots to do before it swoops firmly behind Google and Twitter in mobile ad intake.

“I’m not sure they’ve been as effective as they might,” said Gartner analyst Andrew Frank.

But that is changing. Just slowly.

 

 

 

 

 

 

 

 

 


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.


Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations. At the heart of Twitter ar... read more »











The big reveal: Instagram’s one-tap photo-sharing app Bolt launches

Tuesday 29 July 2014 @ 6:30 pm
The big reveal: Instagram’s one-tap photo-sharing app Bolt launches
Image Credit: http://techcrunch.com/2014/07/29/instagram-bolt/

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Instagram officially launched Bolt outside the U.S. today after a false start last week.

We can assume the “prerelease” release marketing ploy was the handiwork of parent company Facebook. The social network employed the same gimmick for its ephemeral messaging service, SlingShot.

The app, which launched both for iOS and Android, is available in Singapore, South Africa, and New Zealand, all markets that will give Instagram/Facebook a good chance to test the product before it launches in the U.S. and the U.K.

“We decided to start small with Bolt, in just a handful of countries, to make sure we can scale while maintaining a great experience. We expect to roll it out more widely soon,” a spokesperson from Instagram said.

You sign up for Bolt with a phone number and can import up to 20 favorite contacts. Tap a friend’s face to send them a photo, and voilà, message sent. Press down, rather than tap, on your friend’s face to send video. Of course, these messages disappear from Instagram’s servers after 30 days, unless you or your friend delete them first.

TapTalk and Mobli’s Mirage, which also launched this week, provide nearly the exact same service. So it’s unclear what Instagram thinks sets its app apart.

Facebook and Instagram already have a lot of communication tools. Facebook has News Feed, Messenger, and Slingshot, among others. Instagram has its own feed with comments as well as Instagram Direct — how many ways do people need to communicate?

But the one-tap-app phenomenon is more about cracking the “Yo” code than providing yet another messaging service. Yo, which sends your friend a mobile message that reads “Yo,” surpassed 1 million users recently, causing many in the tech community to scratch their heads. How did they do it?

Until they figure it out, we’re likely to see a lot of simple apps that with a touch of button will allow you share location, communicate, send a photo — you name it. Get ready for the onslaught.

h/t: TechCrunch


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.


Facebook is the world’s largest social network, with over 1.15 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 w... read more »

Instagram is a free photo sharing application designed for use on Apple iOS devices developed by Kevin Systrom and Mike Krieger. The application, which is compatible with any iPhone or iPod Touch running iOS 3.1.2 or above, allows user... read more »











Twitter’s mobile acquisition strategy pays off

Tuesday 29 July 2014 @ 4:28 pm
Twitter’s mobile acquisition strategy pays off
Image Credit: Mark

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Twitter is holding true to the Valley idea that buying more companies will make you stronger.

Since the beginning of 2013, San Francisco-based Twitter has bought 13 companies, some of them big names and some with a decent footprint in mobile advertising: TapCommerce, Gnip, and MoPub, for starters. Twitter acquired these companies to extend, and solidify, its mobile footprint.

Now Twitter’s catch-up game in mobile may be coming to fruition, even though Google and Facebook account for nearly two thirds of the global ad spend in that market. Twitter, for its part, is third in the rankings.

Today, Twitter released its Q2 numbers. And the results were decent. Revenue was $312 million, a 124 percent year-over-year increase. $277 million derived from ad sales.

And of that number, 81 percent came from Twitter’s mobile ad offerings, a number surely to make shareholders, and Wall Street, smile comfortably. At least for now.


See: Mobile User Acquisition:
How the most successful developers get better users for less money


Twitter’s mobile monthly users hit the 211 million mark, a 29 percent increase over the previous year.

Despite these acquisitions, questions abound, especially when it comes to Twitter’s capability to gather detailed data on users through its analytics offerings. This is the exactly kind of data coveted by advertisers — and Twitter.

Twitter’s acquisitions of Bluefin Labs, MoPub, Namo Media, and TapCommerce (a startup focusing on mobile app installs) are attempts to bridge the gap.

“Twitter isn’t Facebook. And I’m not sure they’ve been as effective as they might. They need to collect more information on users in order to better target their users with retargeted ads,” said Gartner analyst Andrew Frank.

Despite the good numbers, “Twitter is playing catchup,” said Frank, who covers the microblogging site closely.

By comparison, Facebook has purchased 14 companies in the same timeframe as Twitter, and it has seen its mobile ad revenue skyrocket.

To be fair, along with everybody else, both Facebook and Twitter have declared themselves “mobile first” players. It has become a Valley catchphrase to be judged by.

For Twitter to succeed, it’s going to take a bit more than acquisitions.

A mobile executive from a company that works closely with Twitter said the microblog specialists care deeply about the mobile ad experience but that it has yet to find a workable method for keeping users engaged and clicking on ads.

In other words, Twitter still needs to make money off its users, and in the process, keep the Wall Street naysayers relegated to the sidelines.

“They have worked very hard to not cannibalize users, but instead make advertising more of a dialogue. But they have moved slowly in mobile because they are trying new things. One of the things they’ve pushed on is showing the real value of the ads to advertisers using analytic tools,” this executive told VentureBeat.

“Buying TapCommerce is one way of doing this. But they’re trying to figure out what works and what doesn’t. So the question becomes, ‘How can Twitter re-engage users who have already downloaded an app?’ And how can Twitter be this central player in mobile advertising?”

According to this executive and analysts who study the company, that means Twitter’s next step needs to be getting even smarter about analytics. That could mean even more acquisitions: Specifically, of analytics companies that can help drive ad spending and also, perhaps more crucially, get people who use Twitter to enjoy the mobile ad experience.

Or, Twitter could develop its own analytics tools in-house. Either way, it needs to use the data to create better and more effective ad experiences.

“With mobile ads, Twitter needs to connect and immerse the user in the ad experience. That will be key,” this executive said.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.


Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations. At the heart of Twitter ar... read more »











Facebook Forces Users Worldwide To Download Messenger For Mobile Chat

Monday 28 July 2014 @ 1:25 pm
Messenger Over the next few days, Facebook will stop allowing messaging in its main iPhone and Android apps, and force all their users around the world to download its standalone Messenger app. Facebook first started requiring users in Europe to use Messenger back in April, but after seeing “positive results” in terms of engagement, its rolling out the plan to the everyone. Facebook tells… Read More



How Facebook’s VP of Growth led user expansion from 100M to over 1B

Monday 28 July 2014 @ 12:35 pm
How Facebook’s VP of Growth led user expansion from 100M to over 1B
Image Credit: appstorechronicle.com

Over the last six years, Facebook’s growth team has led the company’s explosive global expansion from 100M users to over a billion.

Today, we’re thrilled to announce that Facebook VP of Growth Alex Schultz will be joining us at GrowthBeat — VentureBeat’s upcoming marketing-tech event — to highlight this journey and shed light on some of Facebook’s core growth strategies going forward.

Session Speakers:

Alex Schultz

Alex Schultz, VP of Growth, Facebook

Steve Vassallo

Steve Vassallo, General Partner, Foundation Capital

NOTE: GrowthBeat is a week out and tickets are nearly gone. Get the full scoop here, and grab your tickets before they’re sold out!

Alex’s team initially came up with key growth insights and has since scaled solutions that enable Facebook to thrive in places where entrenched market leaders or low bandwidth call for new approaches.

Foundation Capital’s Steve Vassallo will be moderating the session. Steve is no stranger to successfully executed growth strategies, having worked with Netflix during its rise to prominence. The two will outline some of the recent successes that enable Facebook to continue efficiently growing its user base. They’ll also talk about the signals they look for and the ways to scale solutions across the entire product.

This is just one of many great sessions scheduled for GrowthBeat, where we’re exploring the data, apps, and science of successful marketing.

We’ve got leading marketing/growth execs from 7-Eleven, Adobe, Airbnb, ClearSlide, Eventbrite, HootSuite, Jiffy Lube, LinkedIn, Oracle, Sailthru, Salesforce, Walmart, Zappos, and a host of the hottest marketing-tech players.

They’ll be unveiling strategies for decluttering the landscape, simplifying functions, and clarifying goals.

For more on GrowthBeat, including event themes and takeaways, head over to our event site.

Special thanks to the following industry leaders for supporting GrowthBeat: Radius as Platinum Partner; Demandbase as Gold Partner; Ion Interactive as Silver Partner; AT&T, Swrve, Act-On, Bizo, WP Engine, Personagraph and Looker as Event Partners; and CommandIQMarketing.AI, Seeloz, and Scripted as Nest Partners.











Rising Share Prices Could Ignite A New Tech Acquisition Spree

Monday 28 July 2014 @ 12:03 pm
moneybags In early 2014, a number of high-profile acquisitions were locked in at prices that many found confusing. The good times are probably coming back. Companies that compete across numerous technology strata like Google, Apple, Microsoft, and Facebook are trading near record highs — or at least, the highest prices they’ve seen in a decade. Those same companies are all incredibly cash-rich. Read More



11 TechCrunch Stories You Don’t Want to Miss This Week (7/25)

Saturday 26 July 2014 @ 11:30 am
11 TechCrunch Stories You Don't Want to Miss This Week It was earnings week at TechCrunch, so most of the coverage was dominated by reports about Facebook, Apple, Microsoft, Amazon, Netflix, and Pandora. Fortunately there were a ton of other great stories from our writers. Here are the top stories from 7/19 to 7/25 on TechCrunch. No one thought Facebook’s earnings would be this good. They set revenue per user records around the world, and… Read More



How Informed Consent Has Failed

Saturday 26 July 2014 @ 8:00 am
shutterstock_180430088 “That is like saying a ride on horseback is materially indistinguishable from a flight to the moon.” – Chief Justice Roberts in Riley v. California, dismissing the comparison of smartphones to physical items The quote above from Chief Justice Roberts in Riley v. California has implications far beyond the holding of that case. In rejecting the government’s… Read More



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