The ugly reality of an Oculus founder’s politics

Palmer Luckey It hasn’t been a great couple of days for Facebook PR. For one thing, the company admitted that, due to an error, it has been significantly inflating its reports on average video view times. For another, The Daily Beast discovered that Oculus founder Palmer Luckey is backing the pro-Donald Trump organization Nimble America, a group dedicated to promoting anti-Hillary Clinton memes… Read More

Voice is chat’s next battleground

voice-messaging-battlefield Chat bots were meh. Sure, they’ll get better. But the upcoming innovation in chat is about being more human, not less. With the proliferation of adequate speech recognition, AI assistants, and wireless headphones, the tech is ready to unlock the potential of our most basic form of communication. Soon, we’ll talk and listen to our messaging apps when it’s more convenient… Read More

Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking

Damaged Poster On Wall Many have interpreted Facebook’s move to “block the blockers” as a sign that Facebook is prioritizing its relationship to advertisers over users. It’s actually far more subtle. Facebook is trying to find — and own — the middle ground that neither advertisers nor publishers have been able to inhabit successfully. Read More

When’s the best time to share on Facebook?

Montage of lots of people using laptop computers There’s all manner of advice and guidance on the web for online publishers looking to optimize their social media efforts: CoSchedule, Fast Company, HubSpot, ShortStack, Forbes, Hootsuite, QuickSprout and others all claim to have the answer. However, many of the strategies used by publishers for optimizing engagement and boosting referral traffic from social are flawed. Read More

Facebook boldly emojis were no emojis have emoji’d before

1f0kze-iqjrsxzhckejrjoa it’s the 50th anniversary of Star Trek, counting from the airing of the first episode of the original 1966 Star Trek series starring William Shatner and Leonard Nimoy. Facebook is marking the occasion, in a few different ways. First, there’s a personalized greeting appearing atop News Feeds of users who’ve liked or otherwise interacted with Star Trek or sci-fi content on FB,… Read More

Mark Zuckerberg meets with African tech leaders on Nigerian tour

IMG_4472 Facebook CEO Mark Zuckerberg is in Nigeria. News of his unannounced trip broke Tuesday with social media photos of him visiting the Co-Creation Hub (Cchub) innovation center in Lagos. Zuckerberg then dropped in at Andela, a software developer accelerator, in which he and his wife’s foundation invested $24million earlier this year. It seems Zuckerberg travels a bit like the… Read More

Facebook Offers gets revamped for mobile, now lets you track saved coupons in a dedicated section

facebook-offers Facebook’s goal of tracking ads all the way through to a customer’s purchase at point-of-sale is getting a big boost today with a makeover of the Facebook Offers program. Now designed to be more mobile-friendly, Facebook is allowing businesses to create two kinds of offers – those customers can redeem online and those they redeem in-store – while also making it… Read More