360 Photos and Videos are coming to Facebook’s Instant Articles

360-header-011 Facebook’s Instant Articles – the format that displays publishers’ content in a faster-loading, distraction-free view when accessed by Facebook users on mobile devices – are about to get more interactive. The social network announced today that these articles will now support 360 videos and photos – meaning, publishers can include 360 content in-line, which… Read More

Sheryl Sandberg shoots down rumors of a role in Clinton administration

sheryl sandberg code conference Rumors have swirled for months that if Hillary Clinton succeeds in her bid to become the next U.S. president, she would appoint Facebook chief operating officer Sheryl Sandberg as Treasury Secretary. But Sandberg shot down those rumors today at the Virtuous Circle conference, hosted by the Internet Association. “I’m staying at Facebook,” Sandberg said when asked during a… Read More

Facebook launches pared back Android chat app to keep growing its messaging empire

Messenger Lite Facebook is seeking to fill in some of the gaps in the reach of its messaging app empire, announcing today a new standalone version of its Messenger app, Messenger Lite, specifically designed for older Android devices with limited storage and for slower, data-constrained Internet connections. Read More

The ugly reality of an Oculus founder’s politics

Palmer Luckey It hasn’t been a great couple of days for Facebook PR. For one thing, the company admitted that, due to an error, it has been significantly inflating its reports on average video view times. For another, The Daily Beast discovered that Oculus founder Palmer Luckey is backing the pro-Donald Trump organization Nimble America, a group dedicated to promoting anti-Hillary Clinton memes… Read More

Voice is chat’s next battleground

voice-messaging-battlefield Chat bots were meh. Sure, they’ll get better. But the upcoming innovation in chat is about being more human, not less. With the proliferation of adequate speech recognition, AI assistants, and wireless headphones, the tech is ready to unlock the potential of our most basic form of communication. Soon, we’ll talk and listen to our messaging apps when it’s more convenient… Read More

Facebook isn’t just fighting ad blockers, it’s fighting the underlying causes of blocking

Damaged Poster On Wall Many have interpreted Facebook’s move to “block the blockers” as a sign that Facebook is prioritizing its relationship to advertisers over users. It’s actually far more subtle. Facebook is trying to find — and own — the middle ground that neither advertisers nor publishers have been able to inhabit successfully. Read More

When’s the best time to share on Facebook?

Montage of lots of people using laptop computers There’s all manner of advice and guidance on the web for online publishers looking to optimize their social media efforts: CoSchedule, Fast Company, HubSpot, ShortStack, Forbes, Hootsuite, QuickSprout and others all claim to have the answer. However, many of the strategies used by publishers for optimizing engagement and boosting referral traffic from social are flawed. Read More