Obviously NewsGator is supporting this, but so are a number of our competitors. The purpose is to draw attention to RSS in the enterprise as a foundation technology, focus on customer successes, tactics and pitfalls, and lay out the broad array of products and vendors in this space.

April 24th. Pass it on.

The purpose of the Enterprise RSS Day of Action on the Thursday 24th April is to help raise awareness for the potential for Enterprise RSS. This wiki will provide Enterprise RSS champions with materials and information they can use to run their own awareness campaigns inside their own organisations.

[From enterpriserssdayofaction » home]

Reuters just launched a series of content widgets in India, U.S., and UK markets. This is a big win for NewsGator as Reuters is not only one of the best known and most respected news services in the world, but it’s also a global deployment with each region serving up local content (check out the Bollywood widget available on the India site).

Reuters recognizes that media consumption habits have shifted, that aggregators and portals can no longer be the singular strategy that media sites rely on for distribution. These widgets are smartly built and serve to extend Reuters’ brand in a way that their reuters.com site alone cannot.

When I joined NewsGator I understood that the company was not only a big Windows shop but also relied heavily on Microsoft foundation technologies. I also established early on that I wasn’t leaving my MacBook Pro at home, so the company’s Mac user population doubled overnight (Brent Simmons is, obviously, a Mac user).

Well I’m happy to report that not only has the population of iPhone users been growing within the company in recent months, but Mac users as well. Mr. Microsoft himself, NewsGator founder and CTO Greg Reinacker has been sporting a brand new MBP around the office.

And if that alone were not enough, Greg writes today that he has moved his blog over the WordPress. It’s like the clouds are parting to let the sun shine through.

Now if only Apple would be so enlightened as to feature our iPhone RSS reader as a default link in the browser!

NewsGator is hosting a webinar on Wednesday Dec 5 at 2pm EST / 11am PST to discuss the basics of OpenSocial. Brian Kellner and Walker Fenton, both from NewsGator, will join Kevin Marks from Google for the call.

You will learn ways to take advantage of the inherent social capabilities of OpenSocial’s hosts like LinkedIn, Salesforce, Friendster, Plaxo and developers (like our own Widget Framework), which take advantage of users’ ability to send, share and interact with text, video and audio content even more broadly and easily that we can do with Facebook today.

Brian has been writing the OpenSocial Developer Journal series of posts on our EnterpriseRSS blog, I would recommend that you read these posts for detailed information on the ins-and-outs of building social applications in OpenSocial.

Walker leads our syndication services business and understands in great detail how leading brands, including media companies, are using widgets to extend their reach and provide additional monetization opportunities.

If you are a brand manager, have responsibility for marketing or advertising, manage content in new and/or old media, or are generally interested in the mechanics of OpenSocial, I would recommend this webinar.