5 critical things Jack Dorsey tweeted after being announced as Twitter CEO

Jack Dorsey

Naturally, Jack Dorsey broke his own news on Twitter about officially being named CEO.

Not surprising, and there is a conference call to come this morning that may tell us a bit more about what he has in store. But in the meantime, he gave a bit of a preview amid his own little tweetstorm this morning.

1. A new board. Former Twitter CEO Dick Costolo has stepped down from the board. There’s probably a good chance that former CEO Ev Williams will be next to go.

2. Pumped up pace.  Twitter often seems far behind on adding obvious new features that users have been either improvising or requesting forever. Dorsey apparently wants to make the company operate at  faster pace.

3. Focus. “A few things we can make really great.” Overall, the theme seems to be better, faster, smarter product development.

4. Real-time. With some of the focus recently on curation and discovery, Twitter’s original selling point (speed!) seemed to take a bit of a back seat. Apparently, Dorsey wants to emphasize that a bit more. Curious where the statistic actually comes from, though.

5. Usability. Twitter is too damn hard for newbies. This has been a problem from day 1. Every CEO at Twitter has talked about it. Nobody has fixed it. Can Dorsey finally solve this riddle?








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Confirmed: Jack Dorsey is the new CEO of Twitter

Square and Twitter cofounder Jack Dorsey.

In what will come as little surprise based on recent rumors and reports, Jack Dorsey has finally confirmed that he’s permanenly reprising his role as the new CEO of Twitter.

Co-founder Dorsey has held the interim CEO position since Dick Costolo stepped down on July 1, though he previously held the role until 2008, before being replaced by Ev Williams, with Dorsey becoming Chairman of the Board. Costolo then became  Executive Chairman when Costolo replaced Williams as CEO in 2011.

Twitter reportedly axes new office plans due to slowing growth


Twitter has cancelled plans to move into new San Fransisco offices where fellow tech giants Uber and Square are currently headquartered, according to San Fransisco Business Times. The last-minute cancellation, if true, suggests Twitter could be holding back on expansion due to slowing growth.

According to the report, Twitter was close to finalizing a deal to add about 100,000 square feet to the planned offices at 1455 Market. It currently occupies about 760,000 square feet of space at 1355 Market — not far from the new location — which makes it the third-largest office of any tech company in the city, alongside Uber and Salesforce.

Twitter is looking for ways to bolster growth, with cofounder Jack Dorsey only just confirming last week that he would take over reigns as chief executive again after several months of uncertainty about who would lead the company. In its bid to drive new growth, speculation abounds that it could even ditch its staple feature — tweets limited to just 140 characters.

We’ve reached out to Twitter for comment and will update you if we hear back.

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This Is How Most Of The World Uses Twitter

5455256536_7a0139a6ed_b Blah blah blah, Twitter has 316M users or whatever and they’re not growing. Can it grow? Will it grow? Yes, there are a lot of questions that Twitter has to start answering if it wants to get some sort of momentum going with consumers and rebuild trust with its investors. General awareness isn’t Twitter’s problem. Plenty of people who aren’t on Twitter, and may never be… Read More

Can Twitter save Jack Dorsey?

Square and Twitter cofounder Jack Dorsey.

Yes, that’s not a typo. Everyone, of course, is asking the other question: Can Jack Dorsey save Twitter?

But in reality, with the man set to return as CEO, Dorsey’s reputation is just as much as stake as the company that he co-founded. As recounted in Nick Bilton’s brilliant book on the company, “Hatching Twitter,” Dorsey sort of stumbled into a good idea back in 2006 and then rode the wave until he crashed.

Fortune has a good summary of Dorsey’s saga as recounted by Bilton here. Bad manager. Unliked. And then, fired in 2008.

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Living well is the best revenge. And Dorsey seemed to take this to heart by co-founding Square, the payment company. But while once hot, the company has cooled considerably, leaving open questions about its future and whether it can fulfill its initial hype.

But rather than doubling down on Square, Dorsey has continued to find ways to meddle in Twitter’s afair. Even, according to Bilton’s book, leading the campaign to get Ev Williams tossed out as CEO, a move that led to the hiring of Dick Costolo and:

By this time, Dorsey had considerably fluffed his reputation, with people calling him the next Steve Jobs, applauding his fashion sense, and even suggesting he might run for mayor of New York City. Basically, he had become a Silicon Valley god.

Except a year or so later, in a profile of Costolo in the New York Times, we learned that, hey ho, many Twitter employees felt that Dorsey had to go. Again:

“Mr. Dorsey’s role has since been reduced after employees complained that he was difficult to work with and repeatedly changed his mind about product directions. He no longer has anyone directly reporting to him, although he is still involved in strategic decisions.”

And, in terms of being a presence, that story noted:

“Mr. Costolo says he looks to Mr. Dorsey for ideas and sometimes has to pull them out of him. Although Mr. Dorsey is a regular on the media circuit, appearing on CNN, as well as “Charlie Rose” and other programs, he tends to be quiet in meetings.

‘Dick does a good job of saying “Jack, what do you think?” ‘ says Michael Sippey, director of consumer product at Twitter. Mr. Sippey works with Mr. Dorsey to make sure that new features are ‘Twittery.’

So, now cometh Dorsey a third time to try to fixeth Twitter. While the company managed to go public, and is still quite popular, there remains a frustrating sense that it has never quite fulfilled its potential either from a product or revenue standpoint.

At the same time, there’s Square which remains, well something or other.

If Dorsey pulls this off, and Twitter finally develops a Facebook-like golden touch for product development, then he will deserve the plaudits that will rain down on him. And if he goes 2-for-2, and Square hits it out of the park, then I will invent a new baseball metaphor to describe’s Dorsey managerial prowess.

Such a scenario would land him in the Steve Jobs Hall of Fame. (Ok, I’ll keep working on the metaphor.)

But if he doesn’t help these companies, especially Twitter, reach their potential, then Dorsey is going to be largely remembered as a person who experienced his own personal reputation bubble.

And in that future, the stories that define his legacy will be drawn largely from the cautionary tales category.



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Twitter cofounder Jack Dorsey to reportedly become permanent CEO

Jack Dorsey

It’s been said that Twitter is getting ready to name its new chief executive, and that person is likely cofounder Jack Dorsey. Sources told Re/code that the company could name him its permanent CEO as early as tomorrow, and that Dorsey would remain as leader of his other company, Square.

Dorsey was appointed as interim CEO in July following the resignation of Dick Costolo after six years of leading Twitter. During this transition period, at least one member of the company’s board had stressed that they’d like a full-time CEO, not one who would split their duties between two companies. But over the past three months, there has been pressure by external parties for the board to quicken its pace.

Re/code reported that the move to elevate Dorsey to permanent CEO isn’t unexpected, as he appeared to be the heavy favorite. With the conclusion of the search, it’s also believed that there will be a reorganization of Twitter’s board with at least one director stepping down: Costolo.

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What about other favorite choice Adam Bain, Twitter’s head of revenue? It’s said that he opted out of taking on the CEO role if Dorsey was still in the running.

This would herald Dorsey’s second stint as CEO — when the company launched, he served in that role. He was also executive chairman starting in 2011 before returning as interim CEO. Now he’s primed to take over once again to perhaps finally lead the company how he wanted to in the first place. But there are challenges.

Twitter’s user numbers aren’t growing, and Dorsey knows it. Perhaps having one of the cofounders reclaim the throne at Twitter isn’t a bad thing because they might be well placed to really know the DNA of the service, right? During the Q2 2015 earnings, Dorsey said in a statement, “we are not satisfied with our growth in audience. In order to realize Twitter’s full potential, we must improve in three key areas: ensure more disciplined execution, simplify our service to deliver Twitter’s value faster, and better communicate that value.”

But besides Twitter, how will Dorsey deal with the fact that his other company is getting ready to go public very soon? Is there enough confidence from potential shareholders to buoy Square’s public debut and success?

At the very least, it seems that Dorsey’s vision has finally won over Twitter’s board, to the point where they appear to have backtracked on that whole “no part-time CEO” thing.

Twitter declined to comment for this story, but shares in the company are up 2.36 percent (as of this publishing) at $26.19. We’ve also reached out to Square to see what that company has to say and will update if we hear back.

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Mets Twitter is so good right now

The New York Mets celebrate after clinching the playoffs for the first time since 2006.

The New York Mets, the Major League Baseball team that typically plays second fiddle to the New York Yankees, just beat the Cincinnati Reds, 10-2, clinching the playoffs for the first time since 2006.

Back then, Twitter was tiny — it was just a few months old, and it didn’t even have 1 million users yet. Now, of course, it’s much bigger, with more than 316 million monthly active users.

Today, there’s a whole lot to see on Twitter about my hometown baseball team. “NL East” — the National League division, which the Mets have won — is trending on Twitter. On my phone, it says there are already 151,000 tweets about the trend “Mets.” (Currently it’s outnumbered by Chelsea, Fetty Wap, and Wales, but who’s counting?)

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But most importantly, I’ve found myself overwhelmed, in a good way, with all the great tweets about the Mets in my TweetDeck right now. (I see Mets stuff on my Facebook News Feed, but it’s not nearly as exciting.)

There are tweets from Mets beat writers, bloggers, fans, and, of course, the Mets themselves. There are Periscope streams and GIFs and photos and witty remarks and … oh, there is so much. There is so much and I love it and it’s a whole lot more exciting than it was when I used to watch the Mets on TV at home. And it’s been a while since then, because the Mets haven’t done this well in so many years.

I want to preserve all of this so I can look back at it later, but I also want to drop in this stuff to point out just how much Twitter — which is dealing with pressure from Wall Street to grow its user base and bring in more revenue — can be a great companion for casual sports fans these days.

Apologies if you don’t like the Mets. (I’m looking at you, Keith.) With that said, here we go.

Let’s go Mets!

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Twitter confirms it’s experimenting with native polls in Tweets

Twitter typographic wallpaper

Twitter is looking at possibly letting users add quick polls to their Tweets. A company spokesperson confirmed the move in a statement to VentureBeat saying “We’re experimenting with a new way to poll users on Twitter.”

Right now, it looks like polls are only visible on Twitter’s mobile apps and website, but not on desktop applications like Tweetdeck. There’s no indication on whether this capability will be rolled out to the rest of the 316 million monthly active users as it’s an experiment and there’s a chance that this could just wind up being shelved.

Screen Shot 2015-09-24 at 1.04.00 PM

This isn’t the first time that Twitter has rolled out polls on the communications service. Previously, companies were able to poll their followers through custom card polls. In 2014, Twitter revealed that it was testing out a feature that would enable native ad feature for publishers. Today’s sightings may hint that this could be rolled out to a wider audience.

From what we’ve seen, all the polls have a 24 hour time limit on them, so it doesn’t appear that never-ending vote casting is allowed.

While Twitter declined to provide more information, a quick query on the site showed that at least Twitter employees and also some verified profiles, including those in the media and in sports, have access to embed these polls.

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Twitter now lets advertisers use videos to market their apps

Screenshot of Twitter Video App Cards

Twitter is now letting advertisers leverage video to promote their ads on mobile apps. With this new ad type, advertisers can create campaigns leveraging video that will not only autoplay within a user’s timeline, but encourages them to download an app afterwards. The company says that its internal data indicates that some advertisers have “nearly triple their conversion rate”.

With 82 percent of the Twitter’s 316 million monthly active users watching video content on the platform, that’s an appealing audience for any advertiser to target with video — especially when 90 percent of them come from a mobile device.

Just like with a static campaign, advertisers can upload their video creative to Twitter and utilize its suite of targeting tools, such as interest, keyword, device, location, and tailored audience, in order to maximize the campaign’s impact. Videos will autoplay within a user’s timeline and then prompt the user to download the app at the end.

Video App Card is now available to all advertisers worldwide.

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