With user growth remaining elusive, it appears Twitter is getting ready to make a run at the world’s largest population of Internet of users.
Twitter chief executive Jack Dorsey tweeted that the company has hired Kathy Chen to be its Greater China managing director.
Its chances of making much headway in China would appear to be slim. The service remains blocked in the country. And even if that changed, it would face huge social networking incumbents like Tencent QQ, Q Zone, Sina Weibo and WeChat.
That said, the Chinese are heavy users of social media and social networking. And according to Chen’s Twitter bio (which she has tweeted seven times!), she is based in Hong Kong. So while she and Dorsey will likely keep trying to woo Chinese government officials, she will also probably try to get Chinese companies who want to reach a global audience to consider ads on Twitter.
A big welcome to Twitter, @KathyChen2016! She joins us as our MD for China!
— Jack (@jack) April 15, 2016
Vine has added a new button to channels that allows you to watch every video back-to-back without having to manually scroll through individual posts. This “watch” button appears next to the follow button on a channel and performs the same functionality as the “Play All” button that YouTube offers.
This update is available for both iOS and Android.
Apps like Vine, Snapchat, and even Facebook have invested an effort into getting you to watch more videos and one solution is this “watch” button. While each clip is only six-seconds long, it might be enticing enough that you’d want to know what other videos that creator has done. And this can certainly benefit Vine stars that put a lot of their resources into the Twitter-owned property. What’s more, if you have a series of videos, having a “watch” feature could help share that story with viewers.
With this “watch” button, could we eventually see a mini-series appear on Vine with six-second episodes that you can watch from beginning to end just by having it automatically go from one clip to the next?
This is the latest option Vine has added to give viewers greater control over their viewing preferences. The app also includes a way to sort clips by oldest to newest or vice versa, and what’s popular.
While auto-playing videos, if you want to re-watch it over and over again, just tap and hold on the screen.