Not many entrepreneurs have a motor like Kevin Ryan’s. Kevin is best known for his work as CEO at the on-line advertising firm DoubleClick, which he grew from a 20 person start-up to the largest Internet company in New York at the height of the dot-com boom.
I had the pleasure of moderating a panel of excellent entrepreneurs for MBAs at NYU's Stern School of Business. The panel included Thrillist co-founder Adam Rich, Daily Candy's Eve Epstein, Sean Pfitzenmaier of stealth startup Social Sauce, Music Nation founder Daniel Klaus and Jonah Beretti who's a founder of The Huffington Post and BuzzFeed.
Marketing a startup is tricky business. Every entrepreneur faces the dilemma between allocating time to improving the product and marketing the product. If the two can be mixed just right, then perhaps sterile marketing can go viral. We tackle that issue in part 2 of 3 of our very own Venture Voice Startup Workshop coverage in New York City.
Before the rise of the Internet, cable TV was the new form of distribution remaking the entertainment business. Life-long entrepreneur and former jazz producer Fred Seibert pioneered that field, and is known in the industry for branding MTV (remember their ever-changing animated logo) and Nickelodeon (remember Nick-at-Nite).
Before the rise of the Internet, cable TV was the new form of distribution remaking the entertainment business. Life-long entrepreneur and former jazz producer Fred Seibert pioneered that field, and is known in the industry for branding MTV (remember their ever-changing animated logo) and Nickelodeon (remember Nick-at-Nite). While he was figuring out what to do next, Ted Turner hired him to be president of the then-struggling Hanna-Barbera cartoon studio. Fred turned the famous studio around and kept his hand in the cable business until some friends dragged him into the Internet business. He now runs Frederator Studios which produces several cable and Internet TV shows. He also just launched a new well-funded startup called Next New Networks to create Internet TV networks.
Jazz has undergone the ultimate irony. Born in New Orleans, Jazz was once deplored by the music establishment and academia as modern day rap is now considered offensive by ears accustomed to Beethoven. It was the devil's music. Now it's hard to find an article about it in anything other than media outlets aimed at upscale audiences. The New York Times just printed an article titled Jazz Is Alive and Well. In the Classroom, Anyway.
Ravi Mishra, a University of Pennsylvania junior double majoring in engineering and business who still describes his location as "Silicon Valley, California", writes a blog post titled Where Entrepreneurship Comes to Die.
He tears apart his fellow b-schoolers' business ideas with an entertaining vengeance usually only seen in a venture capitalist (I wonder what he scored on the VCAT), which includes building the craigslist for college students (as if craigslist isn't the craigslist for college students) and a plan to bring the campus meal plan off campus.
Yet Ravi doesn't lay all the blame on his Ivy compatriots. He says of the class: