15 random stats about how to market to millennials

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There’s no shortage of research about how to market to millennials. As brands work to understand how to market to the demo, as many research firms and other companies are publishing insights. Being service-oriented, I decided to package up some of the more interesting and relevant bullet points I’ve seen lately and present them here.

18 to 34 years old

The age range of the millennial according to the U.S. Census Bureau.

75.3 million

The projected number of millennials living in the U.S. by the end of 2015. They are now the largest demographic group, surpassing baby boomers this year.

63 percent

Proportion of millennials (ages 18 to 29) who don’t have a credit card, according to a survey commissioned by Bankrate.

Half

Fifty percent of millennials will do more holiday shopping on their smartphones and/or tablets than they will by making in store purchases, says Dynatrace.

52

Percentage of millennials who make purchases on their phones at least a few times a month, says research from Invoca.

6 billion

Number of daily video views on Snapchat. The app has 100 million active daily users, 63 percent of whom are between the ages of 18 and 34.

2025

The year when 50 percent of adults under 32 will not be paying for traditional cable subscriptions, says Forrester Research.

47.4 percent

The portion of Bernie Sanders’ social following made up by millennials. The least popular candidate with the group is Mike Huckabee: Millennials make of just 29.1 percent of his social following, says a study by Hypr.

3X

Millennials are three times more likely to call a business than to Tweet at them, says Invoca.

16 percent

Number of 25 to 34 year olds who plan to use an online grocery delivery service (such as Peapod, FreshDirect, Amazon Fresh or BlueApron) to buy food for Thanksgiving, says the “customer science company” dunnhumby,

500 percent

Advertisers are spending 500 percent more on digital media to reach millennials than on media to reach all other consumer groups, says new research from the ad data and analysis firm Turn.

1 in 3

A third of 16- to 24-year-olds block ads, said a study by Moz and Fractl in July.

#1

Ranking of the Imgur website among Millennial men, according to ComScore.

81 percent

Number of smartphone- or tablet-using millennials who will who say they will abandon an e-commerce transaction and shop elsewhere if a mobile site or app is buggy, slow, or prone to crashes, says research from Dynatrace.

Half

Fifty-one percent of 18-to-34s are likely to broadcast their complaints about poor online shopping experiences on social media, Dynatrace says.










Text Latino with Latin America-inspired emojis

Latino Emojis

A party with 🍻,🍷, and 🍕 is not the same as one with Corona, Cuba Libres, and empanadas, so the folks at ad agency Zubi figured they could help you “say it Latino” with an emoji keyboard inspired by popular culture in six South American countries.

The group of Latino designers put together a hilarious list that #LatinosWillUnderstand. Among them you can find a Frida Kahlo crying tears of joy, multiple color-wigged Celia Cruz, Carlos “El Pibe” Valderrama with heart-shaped eyes, and a smiling Ernesto “Che” Guevara.

The app, available on Andorid and iOS, includes emojis like chancletas, Pope Francis’ hand holding a soccerball, and bongos. Some other emojis make reference to very specific idioms of Argentina, Colombia, Cuba, Mexico, Puerto Rico, and Venezuela — like “gato encerrado” (cat in a cage) and “Chingada” with an arrow pointing upward.

Emoji convo 2 emojis

If your country or emoji is missing, the app encourages you to let them know. I personally think El Chapulin Colorado should be there, somewhere.

While we talk about clever emojis, check out Durex’s condom emoji, so you can Netflix and chill responsibly.

¡Wepa!










This is Intel’s strategy for getting consumers to love PCs again

Intel sign Chris Potter StockMonkeys com FLickr

SANTA CLARA, California — Intel acknowledges that demand for PCs is sliding. But it has a strategy for stabilizing the market by segmenting the market, innovating with new products, and improving experiences for users with ideas such as making passwords go away, said Kirk Skaugen, head of the Client Computing Group at the world’s largest chip maker.

Intel is the bellwether of the PC industry, and it shares the burden with Microsoft of having to invest heavily to keep demand growing. Intel’s four-year collaboration with Microsoft on Windows 10 and the development of the code-name Skylake processors (renamed Intel 6th Generation Core processors) represents the biggest part of Intel’s efforts to keep the PC relevant.

Hundreds of Skylake-based PCs are launching this year. Those machines have 2.5 times the performance of the previous generation, 30 percent better graphics, three times better battery life, and built-in security. With Windows 10, for instance, you can log into your computer using face recognition.


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“Our vision is to eliminate all passwords forever starting this year,” Skaugen said, speaking at Intel’s investor day in Santa Clara.

Intel knows that wires, passwords, and traditional keyboards are huge pain points for PC users. The company is committed to eliminating wires from computing, both on the networking side and in power delivery.

Intel is also promoting new form factors: all-in-one computers, mini towers, and tiny “compute sticks.” Skaugen said that 2-in-1 computers, which combine tablets and laptops in one device, are now starting to eat away at demand for tablets. Intel has also invested heavily in low-end computing chips, and it is now 80 percent of the mix for Chromebooks, compared to 30 percent when those devices first began appearing.

“There’s lots of opportunity to integrate and grow our average selling prices,” Skaugen said.

Intel also continues to integrate different kinds of sensors, wireless connectors, and other new technology into the PC.

Intel is projecting flat to low-single-digit growth in revenue for the Client Computing Group.

“My job is to do better than that,” Skaugen said.

Intel folded its mobile division into the Client Computing Group. The mobile device part of Intel’s business has been weak, as ARM-based rivals have won the lion’s share of the smartphone and tablet chip businesses.

Intel is trying to reduce the losses for mobile-related businesses in 2016, improving overall mobile profitability by $800 million in 2016. That number tells you that Intel has been losing billions a year in mobile.

“We believe everything has to be connected and smart,” Skaugen said.










Google buys Diane Greene’s startup Bebop, makes her the head of all of its cloud businesses

Diane Greene speaks at Google I/O in 2013.

Google today announced that it has acquired Bebop, a very stealthy startup founded by VMware cofounder Diane Greene.

Greene is now the head of all of Google’s cloud businesses, Google’s chief executive, Sundar Pichai, wrote in a blog post on the news.

“Bebop is a new development platform that makes it easy to build and maintain enterprise applications. We think this will help many more businesses find great applications, and reap the benefits of cloud computing,” Pichai wrote.

Greene is no stranger to Google. She has served on its board of directors for the past three years.

Cloud is strategically important to Google, with Google Apps being key but also increasingly the Google Cloud Platform infrastructure as a service, which competes with market leader Amazon Web Services. Now Google has a true cloud executive to be public about the company’s commitment to the cloud market.










Google buys Diane Greene’s startup Bebop, makes her the head of all of its cloud businesses

Diane Greene speaks at Google I/O in 2013.

Google today announced that it has acquired Bebop, a very stealthy startup founded by VMware cofounder Diane Greene.

Greene is now the head of all of Google’s cloud businesses, Google’s chief executive, Sundar Pichai, wrote in a blog post on the news.

“Bebop is a new development platform that makes it easy to build and maintain enterprise applications. We think this will help many more businesses find great applications, and reap the benefits of cloud computing,” Pichai wrote.

Greene is no stranger to Google. She has served on its board of directors for the past three years.

Cloud is strategically important to Google, with Google Apps being key but also increasingly the Google Cloud Platform infrastructure as a service, which competes with market leader Amazon Web Services. Now Google has a true cloud executive to be public about the company’s commitment to the cloud market.










Apple, Google, and Microsoft-backed group rejects calls for weaker encryption after Paris attacks

A woman looks at a data chip containing encryption codes for mobile and landline phones at the booth of Secusmart during the CeBIT trade fair in Hanover March 8, 2014

(By Dustin Volz, Reuters) – A leading U.S.-based technology industry group on Thursday, in its first statement since last week’s Paris attacks, rejected calls to give U.S. law enforcement authorities backdoor keys to let them circumvent encryption technology for cellphones.

Weakening encryption to help the government monitor electronic communications in the name of national security “simply does not make sense,” the Information Technology Industry Council said in a statement released to Reuters.

“After a horrific tragedy like the Paris attacks, we naturally search for solutions: weakening encryption is not a solution,” said Dean Garfield, president of the Washington-based organization, which represents Apple, Google, Microsoft and dozens of other blue-chip tech companies.


From VentureBeat
Customers don’t just get irritated when you screw up cross-channel personalization. They jump ship. Find out how to save your bacon on this free research-based webinar with Insight’s Andrew Jones.

The attacks in Paris last Friday killed 129 and wounded hundreds. The Islamic State militant group has claimed responsibility.

Some U.S. intelligence officials and lawmakers have seized on the assault to rekindle a debate about whether tech companies should cooperate with authorities by building “backdoors” into encrypted devices and platforms.

Government authorities have said the growing prevalence of encrypted email and messaging platforms, such as iMessage or WhatsApp, hamstring their ability to monitor criminal suspects and thwart militant plots.

Despite early reports the Paris attackers relied on encryption, no hard evidence has emerged they used any particular form of secure messaging. A mobile phone recovered by French authorities at the scene of one of the attacks and believed to be linked to one of the suspects was found with an unencrypted text message, according to French media.

Last month, the White House abandoned an effort to lobby tech companies and Congress to allow law enforcement and intelligence officials backdoor access to encrypted messaging. The idea has re-emerged in the wake of Paris, but congressional aides say federal legislation on the issue remains unlikely.

Privacy advocates, tech companies and security researchers say backdoors would expose data to malicious hackers.

“Encryption is a security tool we rely on everyday to stop criminals from draining our bank accounts, to shield our cars and airplanes from being taken over by malicious hacks,” Garfield said in his statement.

“We deeply appreciate law enforcement’s and the national security community’s work to protect us, but weakening encryption or creating backdoors to encrypted devices and data for use by the good guys would actually create vulnerabilities to be exploited by the bad guys.”

(Reporting by Dustin Volz; Editing by Eric Beech and Peter Cooney)










Quora Launches Troll-Free AMA “Writing Sessions”

shutterstock_191953943 The chaos of Reddit’s Ask Me Anythings doesn’t lend itself to the most thoughtful answers. They’re short, plagued by trolls, and people who care about the topic or person might not know an AMA is happening until it’s over. So today, Quora is bringing an air of civility to the crowdsourced question hour with the launch of “Writing Sessions”. They’ll… Read More

New Xindi botnet is reportedly stealing millions from ad exchanges

Screen Shot 2015-11-19 at 11.59.15 AM

A new research report tells of a nasty bot net called Xindi that’s stealing millions from its targets — advertising exchange networks.

The research group Pixalate says the botnet uses social engineering techniques (con artistry) to implant a piece of malware on computers inside large enterprises and universities, turning them into botnets themselves.

Those botnets then trick their host machines into report thousands of fake ad impressions to ad networks, and the real users of those computers have no idea it’s happening. The malware has generated 78 billion illegitimate impressions so far, Pixalate estimates.

Screen Shot 2015-11-19 at 11.22.33 AM

“Xindi] is the first botnet that exclusively focuses on generating fake ‘viewable’ impressions at scale,” the firm says.

The Xindi bot then exploits a vulnerability in the advertising protocol implementation to delay the reports of the fake ad impression until hours after they supposedly took place. In fact, it reports them all within a narrow band of time. This allows them to go undetected, while creating a big discrepancy in the ad campaign reports.

And the exploit seems to target high dollar campaigns, so that advertisers appear to be putting their ad in front of highly-qualified prospects at Fortune 500 companies. Click fraud on affected campaigns increases by up to 300 percent, Pixalate says.










How Pure Storage Took A Different Approach to Storage

purestorage Founded in 2009, Pure Storage entered an industry where incumbents, including EMC and HP, dominated for more than thirty years. Co-founders John “Coz” Colgrove and John Hayes knew that they would have to take a different approach to building and running a storage company if they were going to effectively compete with the massive incumbent players. To rethink storage, Coz and… Read More