KEEPING SCORE: The Dow Jones industrial average rose 36 points, or 0.2 percent, to 17,253 as of 10 a.m. Eastern time. The Standard & Poor's 500 index added three points, or 0.2 percent, to 2,034.
Elizabeth Holmes, the CEO of blood testing startup Theranos, has been in hot water since a scathing Wall Street Journal report about her company appeared last week. Today she was interviewed onstage at a WSJ conference, and gave her side of the story.
The Theranos blood testing technology requires a far smaller blood sample than traditional tests, and returns results much faster. That technology has attracted millions in venture capital money for the startup.
But the Wall Street Journal claims that many of the 280 types of tests Theranos does are actually done on machines made by other companies, like Siemens.
She started her comments onstage today by saying the Journal story misunderstood how her company’s technology does what it does.
“I read what was in the article. I thought it was false and we disagree with it,” Holmes said.
Holmes said that her company actually never used other companies’ equipment to do the blood testing.
She also said that after a request from the Food and Drug Administration prompted by the WSJ article, her company is now pausing operations to switch over to FDA quality systems. FDA officials, she said, did an inspection of the Theranos testing process.
Developing . . .
Solinea, a global provider of open infrastructure solutions for deployment and adoption of production clouds, has closed a US$4 million Series A investment round, led by Translink Capital and including angel investors. A strategic partnership with ITOCHU Techno-Solutions Corporation is also part of the deal, giving Solinea increased reach into the Japanese IT services market for open infrastructure cloud, complementing the company's client bases in North America and Europe.
Uber’s senior vice president of international expansion, Niall Wass, is departing after some internal restructuring,
Over the summer, much of the company’s international operations were culled into a single department headed by Ryan Garves in San Francisco, according to a report by the Financial Times. Under the new arrangement Wass, who had been reporting to Uber CEO Travis Kalanick, would have to report to Garves. Instead, Wass decided to leave Uber altogether.
Uber hired Wass roughly 15 months ago and was leading both its European and Asian businesses.
The departure comes as Uber is facing difficulty in China, where competitor DiDi is aggressively tackling the market. Earlier this month, DiDi became China’s first legal digital car-booking service. Prior to that it landed a major partnership with Lyft, enabling U.S. Lyft riders to access DiDi carswhen traveling in China, and vice versa. DiDi also has a hometown advantage and is said to be more well connected to Chinese authorities than Uber.
No doubt, Wass was feeling pressure from increased competition and slow growth in Asia.
Join us for this live webinar on Thursday, October 22 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
We might be in a mobile-first world, but that doesn’t mean companies’ websites have lost their critical importance in the customer journey. It remains a primary route when potential customers check out a company at the outset, and even once acquired, users will often bounce back and forth between a company’s app and website depending on where they are and the device they’re using. And this holds as true for small businesses as it does for large enterprise companies.
Now factor in personalization and what that means to your web presence — and ask yourself if your precious owned media is doing as much for you as it can. Sure, you might be personalizing email communications — the most ubiquitous form of personalization used today — but what happens when a user clicks through to find a generic website?
Customizing the website experience for users based on who they are and what they want is still in relatively early days. Yet, according to VB Insight’s latest research report, 87 percent of companies have seen a lift of at least 5 percent in their most important metrics — and 39 percent have seen increases of at least 20 percent in the metrics that matter most.
But serving up personalized content, offers, and CTAs takes the right tools. To dig deep into what’s working for marketers reaping the rewards of web personalization, VB surveyed 436 marketers — a fairly even split between B2B and B2C companies. We also looked at 31 technology vendors that are being used in various ways by these companies.
We learned, not surprisingly, that one size does not fit all. If you’re an ecommerce company your approach will be different than a lead-nurturing B2B company, so it’s critical to understand your needs.
In this webinar, VB’s analyst Andrew Jones will be taking attendees through what works and what doesn’t, which kind of solution is best for different kinds of companies. He’ll be joined by two marketers who are leading the charge on personalization sharing hard-earned lessons learned in web personalization.
Don’t miss out!
What you’ll learn:
- Learn key fail points in website personalization that are common mistakes for surprisingly large companies
- Discover the best way to personalize website content — it’s not what you’d think.
- Hear the best tips from industry insiders on strategic website personalization
Andrew Jones, analyst, VentureBeat
Amber Whiteman, VP Client Service, Metia
Jeriad Zoghby, Managing Director, Global Personalization, Accenture
Wendy Schuchart, Analyst, VentureBeat