Singapore-based Raena gets $9M Series A for its pivot to skincare and beauty-focused social commerce

A photo of social commerce startup Raena’s team. From left to right: chief operating officer Guo Xing Lim, chief executive officer Sreejita Deb and chief commercial officer Widelia Liu

Raena’s team, from left to right: chief operating officer Guo Xing Lim, chief executive officer Sreejita Deb and chief commercial officer Widelia Liu

Raena was founded in 2019 to create personal care brands with top social media influencers. After several launches, however, the Singapore-based startup quickly noticed an interesting trend: customers were ordering batches of products from Raena every week and reselling them on social media and e-commerce platforms like Shopee and Tokopedia. Last year, the company decided to focus on those sellers, and pivoted to social commerce.

Today Raena announced it has raised a Series A of $9 million, co-led by Alpha Wave Incubation and Alpha JWC Ventures, with participation from AC Ventures and returning investors Beenext, Beenos and Strive. Its last funding announcement was a $1.82 million seed round announced in July 2019.

After interviewing people who were setting up online stores with products from Raena, the company’s team realized that sellers’ earnings potential was capped because they were paying retail prices for their inventory.

They also saw that the even though new C2C retail models, like social commerce, are gaining popularity, the beauty industry’s supply chain hasn’t kept up. Sellers usually need to order minimum quantities, which makes it harder for people to start their own businesses, Raena co-founder Sreejita Deb told TechCrunch,

“Basically, you have to block your capital upfront. It’s difficult for individual sellers or micro-enterpreneurs to work with the old supply chain and categories like beauty,” she said.

Raena decided to pivot to serve those entrepreneurs. The company provides a catalog that includes mostly Japanese and Korean skincare and beauty brands. For those brands, Raena represents a way to enter new markets like Indonesia, which the startup estimates has $20 billion market opportunity.

Raena resellers, who are mostly women between 18 to 34-years-old in Indonesia and Malaysia, pick what items they want to feature on their social media accounts. Most use TikTok or Instagram for promotion, and set up online stores on Shopee or Tokopedia. But they don’t have to carry inventory. When somebody buys a product from a Raena reseller, the reseller orders it from Raena, which ships it directly to the customer.

This drop-shipping model means resellers make higher margins. Since they don’t have to carry inventory, it also dramatically lowers the barrier to launching a small business. Even though Raena’s pivot to social commerce coincided with the COVID-19 pandemic, Deb said it grew its revenue 50 times between January and December 2020. The platform now has more than 1,500 resellers, and claims a 60% seller retention rate after six months on the platform.

She attributes Raena’s growth to several factors, including the increase in online shopping during lockdowns and people looking for ways to earn additional income during the pandemic. While forced to stay at home, many people also began spending more time online, especially on the social media platforms that Raena resellers use.

Raena also benefited from its focus on skincare. Even though many retail categories, including color cosmetics, took a hit, skincare products proved resilient.

“We saw skincare had higher margins, and there are certain markets that are experts at formulating and producing skincare products, and demand for those products in other parts of the world,” she said, adding, “we’ve continued being a skincare company and because that is a category we had insight into, it was our first entry point into this social selling model as well. 90% of our sales are skincare. Our top-selling products are serums, toners, essences, which makes a lot of sense because people are in their homes and have more time to dedicate to their skincare routines.”

Social commerce, which allows people to earn a side income (or even a full-time income), by promoting products through social media, has taken off in several Asian markets. In China, for example, Pinduoduo has become a formidable rival to Alibaba through its group-selling model and focus on fresh produce. In India, Meesho resellers promote products through social media platforms like WhatsApp, Facebook and Instagram.

Social commerce is also gaining traction in Southeast Asia, with gross merchandise value growing threefold during the first half of 2020, according to iKala.

Deb said one of the ways Raena is different from other social commerce companies is that most of its resellers are selling to customers they don’t know, instead of focusing on family and friends. Many already had TikTok or Instagram profiles focused on beauty and skincare, and had developed reputations for being knowledgeable about products.

As Raena develops, it plans to hire a tech team to build tools that will simplify the process of managing orders and also strike deals directly with manufacturers to increase profit margins for resellers. The funding will be used to increase its team from 15 to over 100 over the next three months, and it plans to enter more Southeast Asian markets.

Former top Paytm exec is building his own financial services startup

The executive who built the financial services boutique for Paytm, India’s most valuable startup, from the ground is ready to do something similar all over again.

Pravin Jadhav, the former chief executive of Paytm Money, revealed on Thursday his own startup, Raise Financial Services.

This time, Jadhav — under whose leadership, Paytm had amassed over 6 million Money customers — is focusing on serving a different set of the population.

Hundreds of millions of users in India today don’t have access to financial services. They don’t have a credit card, banks don’t lend to them, and they have never purchased an insurance cover or invested in mutual funds or stocks.

Scores of large firms and startups in India today are attempting to reach these users by building an underwriting technology that can use alternative data to determine an applicant’s credit worthiness. It’s a tough and capital intensive business, built on pillars of uncertainties, assumptions and hopes.

In an interview with TechCrunch, Jadhav said Raise Financial Services is aimed at customers living in metro, tier 1 and tier 2 cities (so very much in and around urban cities). “They want financial products, they are literate about these products, but they are not being served the way they should be,” he said.

Pravin Jadhav, left, poses with Paytm founder and CEO Vijay Shekhar Sharma. Jadhav left Paytm last year.

He said his new startup will offer products across financial services including investing, financing, insurance, wealth, and payments. “Just not doing the banking part, as I believe that is more of an infrastructure play,” he said.

“The idea is to offer great exceptional products that are not being offered by anyone. Number 2: Focus a lot on tech-driven distribution. And third is that today the quality of customer service experience is bad across the market. So we are trying to solve that,” he said. “Over time, we will try to stitch all of this together.”

Jadhav also announced he has raised a Seed financing round. He did not disclose the amount, but revealed enough high-profile names, including: Kunal Shah (Cred), Kalyan Krishnamurthi (Flipkart), Amod Malviya and Sujeet Kumar (Udaan), Sameer Nigam and Rahul Chari (PhonePe), Amrish Rau (Pine Labs, Citrus Pay), Sandeep Tandon (Freecharge), Jitendra Gupta (Jupiter), Girish Mathrubootham (Freshworks), Nischal Shetty (WazirX), Kuldeep Dhankar (Clevertap), Sreevatsa Prabhakar (Servify), and Amit Bhor (Walnut).

Jadhav himself is also investing, and venture investor Mirae Asset Venture is leading the round, with participation from Multi-Act Private Equity, Blume Ventures (via its Founder’s Fund) and US based early-stage investor Social Leverage, for which it is the first investment in India.

Ashish Dave, CEO of Mirae Asset Venture’s India business, told TechCrunch that even though he had known Jadhav, it was listening to him at various Clubhouse sessions that prompted him to reach out to Jadhav.

Jadhav said users can expect the startup’s first product to be live by the end of the year. (TechCrunch understands it’s shipping much sooner. Raise Financial Services’ offerings will have some similarities with SoFi and Goldman Sachs’ Marcus.)

Xiaomi further localizes India supply chain via BYD, DBG partnerships

China’s Xiaomi had dominated the Indian smartphone market for three consecutive years until recently losing the top spot to Samsung. It has played by the Indian government’s book to support domestic manufacturing, making smartphones in India rather than shipping them from its home country of China. Now it’s further ramping up production in India by adding two new supply chain partners, BYD and DBG, the company said in an announcement on Thursday.

The move came at a time when the Indian government is applying more pressure on Chinese tech companies. Along with TikTok, dozens of other popular Chinese apps were banned in India last June over “national security” concerns.

So far the hardware companies have remained largely unaffected, but worsening India-China relations won’t likely bode well for Chinese companies wooing Indian consumers. Xiaomi and its Chinese competitors Vivo, Oppo and Oppo-affiliated Realme together commanded as much as 64% of the Indian market in the third quarter of 2020.

This is probably the time for Chinese firms to demonstrate to the Indian government how they could make contributions instead of being a threat. Under the new production partnerships, Xiaomi will be able to significantly ratchet up its output in India, the company said.

The tie-up with BYD and DBG also reflects a growing trend of Chinese manufacturers setting up overseas plants to cope with growing labor costs back home and increasingly hostile trade policies against China. BYD is China’s largest electric carmaker with a long history of making electronics parts, while DBG has been a major supplier to Chinese telecom firms including Huawei. DBG has set up a production plant in Haryana and has increased Xiaomi’s local production by about 20%. BYD’s facility in Tamil Nadu is scheduled to begin operation by H1 this year.

Prior to its deals with BYD and DBG, Xiaomi was already making 99% of its smartphones in India through Apple’s long-time contract manufacturers, the Taiwanese giant Foxconn and California-based Flex.

Xiaomi also stressed that it sources locally, buying mother-boards, batteries, chargers and other components from domestic suppliers like Sunny India and NVT, which together account for over 75% of the value of its smartphones.

Separately, Xiaomi’s India business has onboarded a new partner, Ohio-based Radiant Technology, to make its smart TVs, which have been a bestseller in India. Local electronics company Dixon currently makes its smart TVs.

Xiaomi’s localization effort has led to a 60,000-strong team in India, six years after it first landed in the country, including staff in production, sales, and logistics. The company prides itself on boosting local employment. As Manu Kumar Jain, managing director for Xiaomi India, pointed out in toay’s announcement, the company added 10,000 employees in India last year. “When organizations were downsizing their workforce, we were focused on putting together the building blocks for our growth in the India market – our employees.”

James Murdoch’s Lupa Systems leads $31 million investment in India’s Doubtnut

Doubtnut, an Indian startup that helps students learn and master concepts from math and science using short videos, has raised $31 million in a new financing round, months after it rejected an acquisition offer from India’s largest edtech firm Byju’s.

The three-year-old Gurgaon-headquartered startup said SIG and James Murdoch’s Lupa Systems led the $31 million Series B funding round. Existing investors Sequoia Capital India, Omidyar Network India and Waterbridge Ventures also participated in the round, which brings the startup’s to-date raise to about $50 million to date.

The Doubtnut app allows students to take a picture of a problem, and uses machine learning and image recognition to deliver their answers through short-videos. These videos offer students step-by-step instructions to solve a problem.

The app supports multiple languages, and has amassed over 2.5 million daily active users who spend 600 million minutes a month on the app, the startup said. More than half of the users have come online for the first time in last 12 months, the startup said.

The startup said it has developed a bank of over 65 million questions in nine languages for students from sixth grade to high-school. Unlike several other popular edtech firms, Doubtnut said its app reaches students in smaller towns and cities. “85% of the current base comes from outside of the top 15 Indian cities, and 60% users study in state boards where typical medium of instruction is the local vernacular language,” the startup said.

TechCrunch reported last year that Byju’s was in talks to acquire Doubtnut for as much as $150 million. Byju’s later lowered its deal offer, after which the two firms ended their talks.

James Murdoch last month announced he was reuniting with Uday Shankar, an executive who helped him build the Murdoch family’s Star business in India, which was later sold to Disney. Shankar will work with Murdoch to “accelerate” Lupa’s efforts in India, Murdoch said last month. Lupa has backed nearly a dozen startups so far, including Indian news aggregator and social app DailyHunt.

“Doubtnut has been built with a vision to improve learning outcomes for all students, especially those outside the major Indian cities. We specialize in developing content in vernacular languages and use technology to create affordable solutions for people in this large target segment,” said Tanushree Nagori, co-founder and CEO of Doubtnut, adding,

“We are pleased to welcome onboard SIG and Lupa; SIG brings in strong experience of investing in ed-tech companies globally and Lupa Systems brings unparalleled experience of building world-class businesses and harnessing high-impact technologies,” she added.

The startup said it will deploy the fresh capital to add support for more language and broaden the scope of subjects it covers today. Doubtnut is also planning to introduce paid courses.

India announces sweeping guidelines for social media, on-demand streaming firms, and digital news outlets

India announced sweeping changes to its guidelines for social media, on-demand video streaming services, and digital news outlets on Thursday, posing new challenges for small firms as well as giants such as Facebook and Google that count the nation as its biggest market by users.

Ravi Shankar Prasad, India’s IT, Law, and Justice minister, said in a press conference that social media companies will be required to acknowledge the request within 24 hours and deliver a complete redressal in 15 days. In sensitive cases that surround rape or other sexual nature, firms will be required to takedown the objectionable content within 24 hours.

These firms will also be required to appoint a chief compliance officer, a nodal contact officer, who shall be reachable round the clock, and a resident grievance officer. The firms will also be required to have an office in the country.

For social media companies, Prasad said they will be required to disclose the originator of objectionable content. “We don’t want to know the content, but firms need to be able to tell who was the first person who began spreading misinformation and other objectionable content,” he said. WhatsApp has previously said that it can’t comply with such traceability request without compromising end-to-end encryption security for every user.

Firms will also be required to publish a monthly compliance report to disclose the number of requests they received and what actions they took. They will also be required to offer a voluntary option to users who wish to verify their accounts.

The guidelines go into effect for small firms effective immediately, but bigger services will be provided three months to comply, said Prasad.

New Delhi has put together these guidelines because citizens in India have long requested a “mechanism to address grievances,” said Prasad. India has been working on a law aimed at intermediaries since 2018. This is the first time New Delhi has publicly shared an update on the specifics of the guidelines.

“India is the world’s largest open Internet society and the Government welcomes social media companies to operate in India, do business and also earn profits. However, they will have to be accountable to the Constitution and laws of India,” he said, adding that WhatsApp had amassed 530 million users, YouTube, 448 million users, Facebook’s marquee service 410 million users, Instagram 210 million users, and Twitter, 175 million users in the country.

Full guidelines for social media firms and other intermediaries. (Source: Indian government.)

For streaming platforms, the draft, which will be legally enforceable when it becomes a law, has outlined a three-tier structure for “observance and adherence to the code.” Until now, on-demand services such as Netflix, Disney+ Hotstar, and MX Player have operated in India with little to no censorship.

New Delhi last year said India’s broadcasting ministry, which regulates content on TV, will also be overseeing digital streaming platforms. 17 popular streaming firms had banded together to devise a self-regulation code. Prakash Javedkar, Minister of Information and Broadcasting, said the proposed solution from the industry wasn’t adequate and there will be an oversight mechanism from the government to ensure compliance of code of practices.

Streaming services will also have to attach a content ratings to their titles. “The OTT platforms, called as the publishers of online curated content in the rules, would self-classify the content into five age based categories- U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult). Platforms would be required to implement parental locks for content classified as U/A 13+ or higher, and reliable age verification mechanisms for content classified as “A”,” the Indian government said.

“The publisher of online curated content shall prominently display the classification rating specific to each content or programme together with a content descriptor informing the user about the nature of the content, and advising on viewer description (if applicable) at the beginning of every programme enabling the user to make an informed decision, prior to watching the programme.”

Digital news outlets will be required to disclose the size of their reach and structure of their ownership.

Industry executives have expressed concerns over the new proposed regulation, saying New Delhi hasn’t consulted them for these changes. IAMAI, a powerful industry body that represents nearly all on-demand streaming services, said it was “dismayed” by the guidelines, and hoped to have a dialogue with the government.

Javedkar and Prasad were asked if there will be any consultation with the industry before these guidelines become law. The ministers said that they had already received enough inputs from the industry.

This is a developing story. More to follow…

India announces sweeping guidelines for social media, on-demand streaming firms, and digital news outlets

India announced sweeping changes to its guidelines for social media, on-demand video streaming services, and digital news outlets on Thursday, posing new challenges for small firms as well as giants such as Facebook and Google that count the nation as its biggest market by users.

Ravi Shankar Prasad, India’s IT, Law, and Justice minister, said in a press conference that social media companies will be required to acknowledge the request within 24 hours and deliver a complete redressal in 15 days. In sensitive cases that surround rape or other sexual nature, firms will be required to takedown the objectionable content within 24 hours.

These firms will also be required to appoint a chief compliance officer, a nodal contact officer, who shall be reachable round the clock, and a resident grievance officer. The firms will also be required to have an office in the country.

For social media companies, Prasad said they will be required to disclose the originator of objectionable content. “We don’t want to know the content, but firms need to be able to tell who was the first person who began spreading misinformation and other objectionable content,” he said. WhatsApp has previously said that it can’t comply with such traceability request without compromising end-to-end encryption security for every user.

Firms will also be required to publish a monthly compliance report to disclose the number of requests they received and what actions they took. They will also be required to offer a voluntary option to users who wish to verify their accounts.

The guidelines go into effect for small firms effective immediately, but bigger services will be provided three months to comply, said Prasad.

New Delhi has put together these guidelines because citizens in India have long requested a “mechanism to address grievances,” said Prasad. India has been working on a law aimed at intermediaries since 2018. This is the first time New Delhi has publicly shared an update on the specifics of the guidelines.

“India is the world’s largest open Internet society and the Government welcomes social media companies to operate in India, do business and also earn profits. However, they will have to be accountable to the Constitution and laws of India,” he said, adding that WhatsApp had amassed 530 million users, YouTube, 448 million users, Facebook’s marquee service 410 million users, Instagram 210 million users, and Twitter, 175 million users in the country.

Full guidelines for social media firms and other intermediaries. (Source: Indian government.)

For streaming platforms, the draft, which will be legally enforceable when it becomes a law, has outlined a three-tier structure for “observance and adherence to the code.” Until now, on-demand services such as Netflix, Disney+ Hotstar, and MX Player have operated in India with little to no censorship.

New Delhi last year said India’s broadcasting ministry, which regulates content on TV, will also be overseeing digital streaming platforms. 17 popular streaming firms had banded together to devise a self-regulation code. Prakash Javedkar, Minister of Information and Broadcasting, said the proposed solution from the industry wasn’t adequate and there will be an oversight mechanism from the government to ensure compliance of code of practices.

Streaming services will also have to attach a content ratings to their titles. “The OTT platforms, called as the publishers of online curated content in the rules, would self-classify the content into five age based categories- U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult). Platforms would be required to implement parental locks for content classified as U/A 13+ or higher, and reliable age verification mechanisms for content classified as “A”,” the Indian government said.

“The publisher of online curated content shall prominently display the classification rating specific to each content or programme together with a content descriptor informing the user about the nature of the content, and advising on viewer description (if applicable) at the beginning of every programme enabling the user to make an informed decision, prior to watching the programme.”

Digital news outlets will be required to disclose the size of their reach and structure of their ownership.

Industry executives have expressed concerns over the new proposed regulation, saying New Delhi hasn’t consulted them for these changes. IAMAI, a powerful industry body that represents nearly all on-demand streaming services, said it was “dismayed” by the guidelines, and hoped to have a dialogue with the government.

Javedkar and Prasad were asked if there will be any consultation with the industry before these guidelines become law. The ministers said that they had already received enough inputs from the industry.

This is a developing story. More to follow…

Infra.Market becomes India’s newest unicorn with $100 million fundraise

The newest unicorn in India is a startup that is helping construction and real estate companies in the world’s second most populated nation procure materials and handle logistics for their projects.

Four year-old Infra.Market said on Thursday it has raised $100 million in a Series C round led by Tiger Global. Existing investors including Foundamental Gmbg, Accel Partners, Nexus Venture Partners, Evolvence India Fund, and Sistema Asia Fund also participated in the round, which valued the Indian startup at $1 billion.

The new round, which brings Infra.Market’s total to-date raise to about $150 million, comes just two months after the Mumbai-headquartered startup concluded its Series B round. Avendus Capital advised Infra.Market on the new transaction.

Infra.Market helps small businesses such as manufacturers of paints and cements improve the quality of their production and meet various compliances. The startup adds its load cells to the manufacturing facilities of these small businesses to ensure there is no lapse in quality, and also helps them work with other businesses that can provide them with better raw material and provide guidance on pricing. It also works closely with businesses to ensure that their deliveries are made on time.

These improvements, explained co-founder Souvik Sengupta, help small manufacturers land larger clients that have higher expectations from the businesses with which they engage. He said the startup has helped small manufacturers reach customers outside of India as well. Some of its clients are in Bangladesh, Malaysia, Singapore and Dubai.

“We are bringing a service layer to these small manufacturers, enabling them to grow their business. We don’t own the asset and are creating private label brands,” he said in an interview with TechCrunch in December. Infra.Market works with more than 170 small manufacturers and counts the vast majority of major construction and real estate companies such as giants Larsen & Toubro, Tata Projects and Ashoka Buildcon as its clients. Sengupta said the startup sells to more than 400 large clients and 3,000 small retailers.

Sengupta said in December that the startup was on track to hit the ARR (annual recurring revenue) of $100 million before the pandemic hit early last year. This nearly cut the startup’s business in half for at least two early months of the pandemic. But the startup has picked up pace again, and is now on track to hit the ARR of $180 million. The startup aims to grow this figure to $300 million by March.

“We are delighted to partner with Souvik and Aaditya in the growth journey of Infra.Market which is reshaping India’s construction materials supply chain. With pioneering technology innovation and the ability to stitch together private label brands, Infra.Market is positioned for strong growth, healthy economics and profitability,” said Scott Shleifer, Partner of Tiger Global Management, in a statement.

Sengupta added today: “We are seeing rapid acceleration in demand as Infrastructure and real-estate companies are looking to shift their procurement to get consistent quality and minimize delays.”

Rainmaking launches Motion Ventures to boost innovation in the maritime industry

A new fund has launched, with backing from the Singaporean government, to support tech innovation for the maritime industry. Called Motion Ventures, it is targeting $30 million SGD (about $22.8 million USD) and has completed its first close, with Wilhelmsen, one of the world’s largest maritime networks, and logistics company HHLA as anchor investors.

Motion Ventures was launched by Rainmaking, the venture building and investment firm that runs accelerator program Startupbootcamp, and will jointly invest in startups with SEEDS Capital, the investment arm of government agency Enterprise Singapore.

SEEDS Capital announced in June 2020 that it plans to invest $50 million SGD in maritime startups, with the goal of creating more resilient supply chains and fixing issues underscored by the COVID-19 pandemic.

Shaun Hon, general partner at Motion Ventures and director at Rainmaking, told TechCrunch that the fund plans to invest in around 20 early-stage startups focused on AI, machine learning and automation, with check sizes ranging between $500,000 SGD to $2 million SGD.

“We’ve got our eyes on some of the maritime value chain’s biggest challenges including decarbonization, supply chain resilience and improving safety. In most cases, the technology to address the industry’s issues already exists, but the missing link is figuring out how to apply these solutions in the corporate context,” Hon said.

“That’s what Motion Ventures aims to address,” he added. “If we can bring a consortium of industry adopters together to connect with entrepreneurs early in the process, we’re setting everyone up with the best chance to succeed.”

In addition to capital, Motion Ventures plans to partner startups with well-established maritime firms like Wilhelmsen to help them commercialize and integrate their technology into supply chains. For mentorship, Motion Ventures’ startups will also have access to Ocean Ventures Alliance, which was launched by Rainmaking in November 2020, and now includes more than 40 maritime value chain industry leaders.

Plant-based food startup Next Gen lands $10M seed round from investors including Temasek

Singapore is quickly turning into a hub for food-tech startups, partly because of government initiatives supporting the development of meat alternatives. One of the newest entrants is Next Gen, which will launch its plant-based “chicken” brand, called TiNDLE, in Singaporean restaurants next month. The company announced today that it has raised $10 million in seed funding from investors including Temasek, K3 Ventures, EDB New Ventures (an investment arm of the Singapore Economic Development Board), NX-Food, FEBE Ventures and Blue Horizon.

Next Gen claims this is the largest seed round ever raised by a plant-based food tech company, based on data from PitchBook. This is the first time the startup has taken external investment, and the funding exceeded its original target of $7 million. Next Gen was launched last October by Timo Recker and Andre Menezes, with $2.2 million of founder capital.

Next Gen’s first product is called TiNDLE Thy, an alternative to chicken thighs. Its ingredients include water, soy, wheat, oat fiber, coconut oil and methylcellulose, a culinary binder, but the key to its chicken-like flavor is a proprietary blend of plant-based fats, like sunflower oil, and natural flavors that allows it to cook like chicken meat.

Menezes, Next Gen’s chief operating officer, told TechCrunch that the company’s goal is to be the global leader in plant-based chicken, the way Impossible and Beyond are known for their burgers.

“Consumers and chefs want texture in chicken, the taste and aroma, and that is largely related to chicken fat, which is why we started with thighs instead of breasts,” said Menezes. “We created a chicken fat made from a blend, called Lipi, to emulate the smell, aroma and browning when you cook.”

Both Recker and Menezes have years of experience in the food industry. Recker founded German-based LikeMeat, a plant-based meat producer acquired by the LIVEKINDLY Collective last year. Menezes’ food career started in Brazil at one of the world’s largest poultry exporters. He began working with plant-based meat after serving as general manager of Country Foods, a Singaporean importer and distributor that focuses on innovative, sustainable products.

“It was clear to me after I was inside the meat industry for so long that it was not going to be a sustainable business in the long run,” Menezes said.

Over the past few years, more consumers have started to feel the same way, and began looking for alternatives to animal products. UBS expects the global plant-based protein market to increase at a compounded annual growth rate of more than 30%, reaching about $50 billion by 2025, as more people, even those who aren’t vegans or vegetarians, seek healthier, humane sources of protein.

Millennial and Gen Z consumers, in particular, are willing to reduce their consumption of meat, eggs and dairy products as they become more aware of the environmental impact of industrial livestock production, said Menezes. “They understand the sustainability angle of it, and the health aspect, like the cholesterol or nutritional values, depending on what product you are talking about.”

Low in sodium and saturated fat, TiNDLE Thy has received the Healthier Choice Symbol, which is administered by Singapore’s Health Promotion Board. Next Gen’s new funding will be used to launch TiNDLE Thy, starting in popular Singaporean restaurants like Three Buns Quayside, the Prive Group, 28 HongKong Street, Bayswater Kitchen and The Goodburger.

Over the next year or two, Next Gen plans to raise its Series A round, launch more brands and products, and expand in its target markets: the United States (where it is currently recruiting a growth director to build a distribution network), China, Brazil and Europe. After working with restaurant partners, Next Gen also plans to make its products available to home cooks.

“The reason we started with chefs is because they are very hard to crack, and if chefs are happy with the product, then we’re very sure customers will be, too,” said Menezes.

Chinese mobile games are gaining ground in the US

Over the past year, the coronavirus crisis has spurred app usage in the United States as people stay indoors to limit contact with others. Mobile games particularly have enjoyed a boom, and among them, games from Chinese studios are gaining popularity.

Games released on the U.S. App Store and Google Play Store raked in a total of $5.8 billion in revenue during the fourth quarter, jumping 34.3% from a year before and accounting for over a quarter of the world’s mobile gaming revenues, according to a new report from market research firm Sensor Tower.

In the quarter, Chinese titles contributed as much as 20% of the mobile gaming revenues in the U.S. That effectively made China the largest importer of mobile games in the U.S., thanks to a few blockbuster titles. Chinese publishers claimed 21 spots among the 100 top-grossing games in the period and collectively generated $780 million in revenues in the U.S., the world’s largest mobile gaming market, more than triple the amount from two years before.

Occupying the top rank are familiar Chinese titles such as the first-person shooter game Call of Duty, a collaboration between Tencent and Activision, as well Tencent’s PlayerUnknown’s Battlegrounds. But smaller Chinese studios are also quickly infiltrating the U.S. market.

Mihoyo, a little-known studio outside China, has been turning heads in the domestic gaming industry with its hit game Genshin Impact, a role-playing action game featuring anime-style characters. It was the sixth-most highest-grossing mobile game in the U.S. during Q4, racking up over $100 million in revenues in the period.

Most notable is that Mihoyo has been an independent studio since its inception in 2011. Unlike many gaming startups that covet fundings from industry titans like Tencent, Mihoyo has so far raised only a modest amount from its early days. It also stirred up controversy for skipping major distributors like Tencent and phone vendors Huawei and Xiaomi, releasing Genshin Impact on Bilibili, a popular video site amongst Chinese youngsters, and games downloading platform Taptap.

Magic Tavern, the developer behind the puzzle game Project Makeover, one of the most installed mobile games in the U.S. since late last year, is another lesser-known studio. Founded by a team of Tsinghua graduates with offices around the world, Magic Tavern is celebrated as one of the first studios with roots in China to have gained ground in the American casual gaming market. KKR-backed gaming company AppLovin is a strategic investor in Magic Tavern.

Other popular games in the U.S. also have links to China, if not directly owned by a Chinese company. Shortcut Run and Roof Nails are works from the French casual game maker Voodoo, which received a minority investment from Tencent last year. Tencent is also a strategic investor in Roblox, the gaming platform oriented to young gamers and slated for an IPO in the coming weeks.