The New Wave Of Selling On Mobile And Social

mobile-ecommerce-shopping The holiday season is here, and shoppers and merchants alike are gearing up for the busiest shopping season of the year. How will technology impact retail this season, and what’s new in 2015 about the ancient “art of the sale”? eMarketer predicts a happy holiday season for retailers this year, with US retail sales in the months of November and December increasing 5.7 percent… Read More

How Many E-Tailers Will Remain Standing by Diwali 2016?

Alok Goyal of SAIF Partners (and prior to that CEO of FreeCharge and redBus) writes in Economic Times: According to various industry sources, the total burn rate across the top 10 ecommerce players appears to be ~$9 million per day...If we were to assume a year-on-year growth of 150%, by next Diwali, the top 10 companies would need about $22 million per day to sustain business with the current

Trim Will Find Your Subscriptions, Cancel Those You No Longer Want

trim Netflix, Hulu, Amazon Prime, Birchbox, Spotify, HBO NOW, newspapers, box of the month clubs, meal services, and more: The rise of subscription-based commerce means consumers now pay for a number of items on a recurring basis. But even a few dollars spent here and there have a way of adding up, and eating into your household’s budget. A new startup called Trim wants to help you… Read More

Online Holiday Sales To Hit Record $83 Billion, Mobile To Drive Majority Of Visits For First Time

Google Shopping Some big-name brick-and-mortar retailers have made the decision to stay closed on Thanksgiving Day, but that decision – nor all those Facebook pledges to not shop on the holiday – will make much of an impact on this year’s holiday season sales. It could be that consumers will just be shopping online, not in-store, as it turns out. According to recent forecasts, e-commerce… Read More

Facebook Tests “Local Market,” A Dedicated Buying And Selling Community Powered By Facebook Groups

local-market A number of Facebook users recently reported seeing a new feature called “Local Market” appearing briefly in their Facebook iPhone app, sometimes in place of the “Messenger” button at the bottom center of the screen. The feature, which is only in testing but not broadly distributed, is a more structured marketplace aimed at buyers and sellers, allowing Facebook users… Read More

TransferTo Is The Piping That Sends Cash And Phone Minutes To Overseas Friends And Family

Screen Shot 2015-10-29 at 5.52.59 PM Getting lots of money from point A to point B is pretty easy if you have lots of money. If you want to send a little money, however, you run into a lot of problems. That’s where TransferTo comes in. The company, which was founded in 2006 but has recently hit its stride in the international remittance world, can send small amounts of money around the world and customers can receive… Read More

For the first time, Americans will do most of their holiday e-shopping on mobile devices

shopping mobile marketing

New projections from Adobe say that mobile shopping will hit an important tipping point this holiday season.

Adobe said that, for the first time ever, the majority of online shopping visits in the U.S. — 51 percent — will be on mobile devices. The data comes from the Adobe Marketing Cloud, Adobe says.

Adobe also believes that almost a third of all sales will take place on mobile devices. That’s a very interesting factoid, because the story up till now has been that consumers often use mobile devices as they knock around in the sales funnel, but when it comes time to actually buy, they typically revert to desktop or tablet.

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That dynamic could be shifting.

Also shifting are the channels marketers favor as they reach out to holiday shoppers. Adobe believes that retailers will expose their best deals in display ads (23 percent) and via social media (14 percent) this year. Consumers are three times more likely to find deals in display ads than they are in search ads, Adobe believes.

5_Where to find discounts (1)

As an interesting side note, Adobe projects that, once again, far more sales will take place on iOS devices than on Android. This stat shows up every year, and the speculation runs a couple of different ways. It could be that Apple owners are just more affluent. It could be that the shopping process feels more streamlined on iOS devices. It’s probably some mix of the two.

Adobe also provides a forecast of the top-selling gifts this holiday season.

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Adobe’s forecast is based on an analysis of 55 million product models with “aggregated and anonymous data of more than one trillion visits to 4,500+ retail websites.”  Adobe said it measures 80 percent of all online transactions from the top 100 U.S. retailers through its marketing cloud.  In past years, the company said, its predictions have been correct within two percent.










Le Tote’s Clothing Rentals App Lets You Seek Out New Outfits From Your iPhone’s Search Screen

letote-collection Online shoppers looking to spice up their wardrobe on a more regular basis can now download a new app from Le Tote, a “Netflix-for-clothing” type of service backed by Andreessen Horowitz, Google Ventures and others, which launched to the public this week. From the app, you’ll be able to access Le Tote’s online catalog of over 150,000 pieces of clothing and… Read More