CIOs are dead tired of dumb tech. Pulse has $6.5M to help them help each other

The technology that runs our companies these days is staggering in its complexity. We have moved from a monolith to a microservices world, from boxes to SaaS, and while that has added agility to the enterprise, it has come at the cost of a metric f-ton of services and software platforms required by every team in the building.

CIOs need a place to commiserate — and get better recommendations on what tech works well and what should be placed in the proverbial recycle bin. Meanwhile, salespeople and investors want to hear these decision-makers’ views on emerging products to identify rich veins to invest in.

At the core of Pulse is a community of vetted CIOs and other tech procurers, currently numbering more than 15,000. On top of this core group of users, Pulse has built a series of products to help exploit their collective wisdom, including several new products the company is announcing today.

In addition to new product launches, the company is announcing a $6.5 million Series A round from AV8 Ventures, which is exclusively backed by mega-insurer Allianz Group and launched last year with a debut $170 million fund. This round closed in December according to the company, and brings the startup’s total funding to $10.5 million.

Pulse’s existing product offerings assist product marketers and investment researchers who want to get a “pulse” on the marketplace for tech products by polling CIOs and testing out language around new features and initiatives.

“As an example, Microsoft will come to us and say, ‘Hey, we want to test our messaging and positioning before we sort of blow it up as a campaign. We’d like to do that very quickly through your community.’ And then we facilitate that through a series of questions through surveys and get back the insights to them very quickly,” co-founder and CEO Mayank Mehta explained.

“We think about this as truly becoming a Bloomberg terminal for marketers and investors,” he said. Researchers “can use this as a great way to get a real-time pulse on their buyers and understand how the market is moving, so they can make appropriate investments and ship strategies in real time.”

He said that the company worked with 50 customers last year and delivered some 150 reports. As for the CIOs themselves, “The community is open so long as you are a director level or above,” Mehta said.

In addition to this product for investors and market researchers, the company is also announcing the launch of Product IQ today, which takes the needs of a particular CIO user into account to offer them “personalized” product recommendations for their companies. Those recommendations are surfaced from the continuous data that CIOs are adding into the system through polls and opinion surveys.

“We’re trying to imagine and rethink how decision-making is done for technology executives, especially in a world like this where teams are changing so dramatically,” Mehta said.

Crowdsourced research platforms in the tech industry have become a popular area for VC investment in recent years. StackShare, which raised $5.2 million from e.Ventures, has focused on helping engineers learn from other engineers about the tech they have chosen for their infrastructure. Meanwhile, startups like Wonder and NewtonX, which raised $12 million from Two Sigma Ventures, have focused less on technical solutions and instead answer business questions such as market sizing or competitive landscape.

Pulse was founded in 2017 and is based in San Francisco, and previously raised a seed from True Ventures according to Crunchbase.

Collibra nabs another $112.5M at a $2.3B valuation for its big data management platform

GDPR and other data protection and privacy regulations — as well as a significant (and growing) number of data breaches and exposées of companies’ privacy policies — have put a spotlight on not just on the vast troves of data that businesses and other organizations hold on us, but also how they handle it. Today, one of the companies helping them cope with that data trove in a better and legal way is announcing a huge round of funding to continue that work. Collibra, which provides tools to manage, warehouse, store and analyse data troves, is today announcing that it has raised $112.5 million in funding, at a post-money valuation of $2.3 billion.

The funding — a Series F from the looks of it — represents a big bump for the startup, which last year raised $100 million at a valuation of just over $1 billion. This latest round was co-led by ICONIQ Capital, Index Ventures, and Durable Capital Partners LIP, with previous investors CapitalG (Google’s growth fund), Battery Ventures, and Dawn Capital also participating.

Collibra, originally a spin-out from Vrije Universiteit in Brussels, Belgium, today works with some 450 enterprises and other large organizations — customers include Adobe, Verizon (which owns TechCrunch), insurers AXA, and a number of healthcare providers. Its products cover a range of services focused around company data, including tools to help customers comply with local data protection policies, store it securely, and to run analytics and more.

These are all tools that have long had a place in enterprise big data IT, but have become increasingly more used and in-demand both as data policies have expanded, and as the prospects of what can be discovered through big data analytics have become more advanced. With that growth, many companies have realised that they are not in a position to use and store their data in the best possible way, and that is where companies like Collibra step in.

“Most large organizations are in data chaos,” Felix Van de Maele, co-founder and CEO, previously told us. “We help them understand what data they have, where they store it and [understand] whether they are allowed to use it.”

As you would expect with a big IT trend, Collibra is not the only company chasing this opportunity. Competitors include Informatica, IBM, Talend, Egnyte, among a number of others, but the market position of Collibra, and its advanced technology, is what has continued to impress investors.

“Durable Capital Partners invests in innovative companies that have significant potential to shape growing industries and build larger companies,” said Henry Ellenbogen, founder and chief investment officer for Durable Capital Partners LP, in a statement (Ellenbogen is formerly an investment manager a T. Rowe Price, and this is his first investment in Collibra under Durable). “We believe Collibra is a leader in the Data Intelligence category, a space that could have a tremendous impact on global business operations and a space that we expect will continue to grow as data becomes an increasingly critical asset.”

“We have a high degree of conviction in Collibra and the importance of the company’s mission to help organizations benefit from their data,” added Matt Jacobson, general partner at ICONIQ Capital and Collibra board member, in his own statement. “There is an increasing urgency for enterprises to harness their data for strategic business decisions. Collibra empowers organizations to use their data to make critical business decisions, especially in uncertain business environments.”

A former chaos engineer offers 5 tips for handling online disasters remotely

I recently had a scheduled video conference call with a Fortune 100 company.

Everything on my end was ready to go; my presentation was prepared and well-practiced. I was set to talk to 30 business leaders who were ready to learn more about how they could become more resilient to major outages.

Unfortunately, their side hadn’t set up the proper permissions in Zoom to add new people to a trusted domain, so I wasn’t able to share my slides. We scrambled to find a workaround at the last minute while the assembled VPs and CTOs sat around waiting. I ended up emailing my presentation to their coordinator, calling in from my mobile and verbally indicating to the coordinator when the next slide needed to be brought up. Needless to say, it wasted a lot of time and wasn’t the most effective way to present.

At the end of the meeting, I said pointedly that if there was one thing they should walk away with, it’s that they had a vital need to run an online fire drill with their engineering team as soon as possible. Because if a team is used to working together in an office — with access to tools and proper permissions in place — it can be quite a shock to find out in the middle of a major outage that they can’t respond quickly and adequately. Issues like these can turn a brief outage into one that lasts for hours.

Quick context about me: I carried a pager for a decade at Amazon and Netflix, and what I can tell you is that when either of these services went down, a lot of people were unhappy. There were many nights where I had to spring out of bed at 2 a.m., rub the sleep from my eyes and work with my team to quickly identify the problem. I can also tell you that working remotely makes the entire process more complicated if teams are not accustomed to it.

There are many articles about best practices aimed at a general audience, but engineering teams have specific challenges as the ones responsible for keeping online services up and running. And while leading tech companies already have sophisticated IT teams and operations in place, what about financial institutions and hospitals and other industries where IT is a tool, but not a primary focus? It’s often the small things that can make all the difference when working remotely; things that seem obvious in the moment, but may have been overlooked.

So here are some tips for managing incidents remotely:

There were many nights where I had to spring out of bed at 2 a.m., rub the sleep from my eyes and work with my team to quickly identify the problem… working remotely makes the entire process more complicated if teams are not accustomed to it.

Xerox drops $34B HP takeover bid amid COVID-19 uncertainty

Xerox announced today that it would be dropping its hostile takeover bid of HP. The drama began last fall with a flurry of increasingly angry letters between the two companies, and confrontational actions from Xerox, including an attempt to take over the HP board that had rejected its takeover overtures.

All that came crashing to the ground today when Xerox officially announced it was backing down amid worldwide economic uncertainty related to the COVID-19 pandemic. The company also indicated it was dropping its bid to take over the board.

“The current global health crisis and resulting macroeconomic and market turmoil caused by COVID-19 have created an environment that is not conducive to Xerox continuing to pursue an acquisition of HP Inc. (NYSE: HPQ) (‘HP’). Accordingly, we are withdrawing our tender offer to acquire HP and will no longer seek to nominate our slate of highly qualified candidates to HP’s Board of Directors,” the company said in a statement.

As for HP, it said it was strong financially and would continue to drive shareholder value, regardless of the outcome:

We remain firmly committed to driving value for HP shareholders. HP is a strong company with market leading positions across Personal Systems, Print, and 3D Printing & Digital Manufacturing. We have a healthy cash position and balance sheet that enable us to navigate unanticipated challenges such as the global pandemic now before us, while preserving strategic optionality for the future.

The bid never made a lot of sense. Xerox is a much smaller company, with a market cap of around $4 billion compared with HP with a market cap of almost $25 billion. It was truly a case of the canary trying to eat the cat.

Yet Xerox continued to insist today, even while admitting defeat, that it would have been better to combine the two companies, something HP never felt was realistic. HP questioned the ability of Xerox to come up with such a large sum of money, and, if it did, would it be financially stable enough to pull off a deal like this.

Yet even as recently as last month, Xerox increased the bid from $22 to $24 per share in an effort to entice shareholders to bite. It had previously threatened to bypass the board and go directly to shareholders before attempting to replace the board altogether.

HP didn’t like the hostility inherent in the bid or any of the subsequent moves Xerox made to try to force a deal. Last month, HP offered its investors billions in give-backs in an effort to convince them to reject the Xerox bid. As it turned out, the drama simply fizzled out in the middle of a worldwide crisis.

Tech giants should let startups defer cloud payments

Google, Amazon, and Microsoft are the landlords. Amidst the Coronavirus economic crisis, startups need a break from paying rent. They’re in a cash crunch. Revenue has stopped flowing in, capital markets like venture debt are hesitant, and startups and small-to-medium sized businessesf are at risk of either having to lay off huge numbers of employees and/or shut down.

Meanwhile, the tech giants are cash rich. Their success this decade means they’re able to weather the storm for a few months. Their customers cannot.

Cloud infrastructure costs area amongst many startups’ top expenses besides payroll. The option to pay these cloud bills later could save some from going out of business or axing huge parts of their staff. Both would hurt the tech industry, the economy, and the individuals laid off. But most worryingly for the giants, it could destroy their customer base.

The mass layoffs have already begun. Soon we’re sure to start hearing about sizable companies shutting down, upended by COVID-19. But there’s still an opportunity to stop a larger bloodbath from ensuing.

That’s why I have a proposal: cloud relief.

The platform giants should let startups and small businesses defer their cloud infrastructure payments for three to six months until they can pay them back in installments. Amazon AWS, Google Cloud, Microsoft Azure, these companies’ additional infrastructure products, and other platform providers should let customers pause payment until the worst of the first wave of the COVID-19 economic disruption passes. Profitable SAAS providers like Salesforce could give customers an extension too.

There are plenty of altruistic reasons to do this. They have the resources to help businesses in need. We all need to support each other in these tough times. This could protect tons of families. Some of these startups are providing important services to the public and even discounting them, thereby ramping up their bills while decreasing revenue.

Then there are the PR reasons. After years of techlash and anti-trust scrutiny, here’s the chance for the giants to prove their size can be beneficial to the world. Recruiters could use it as a talking point. “We’re the company that helped save Silicon Valley.” There’s an explanation for them squirreling away so much cash: the rainy day has finally arrived.

But the capitalistic truth and the story they could sell to Wall Street is that it’s not good for our business if our customers go out of business. Look at what happened to infrastructure providers in the dotcom crash. When tons of startups vaporized, so did the profits for those selling them hosting and tools. Any government stimulus for businesses would be better spent by them paying employees than paying the cloud companies that aren’t in danger. Saving one future Netflix from shutting down could cover any short-term loss from helping 100 other businesses.

This isn’t a handout. These startups will still owe the money. They’d just be able to pay it a little later, spread out over their monthly bills for a year or so. Once mass shelter-in-place orders subside, businesses can operate at least a little closer to normal, and investors get less cautious, customers will have the cash they need to pay their dues. Plus interest if necessary.

Meanwhile, they’ll be locked in and loyal customers for the foreseeable future. Cloud vendors could gate the deferment to only customers that have been with them for X amount of months or that have already spent Y amount on the platform. The vendors could also offer the deferment on the condition that customers add a year or more to their existing contracts. Founders will remember who gave them the benefit of the doubt.

cloud ice cream cone imagine

Consider it a marketing expense. Platforms often offer discounts or free trials to new customers. Now it’s existing customers that need a reprieve. Instead of airport ads, the giants could spend the money ensuring they’ll still have plenty of developers building atop them by the end of 2020.

Beyond deferred payment, platforms could just push the due date on all outstanding bills to three or six months from now. Alternatively, they could offer a deep discount such as 50% off for three months if they didn’t want to deal with accruing debt and then servicing it. Customers with multi-year contracts could offered the opportunity to downgrade or renegotiate their contracts without penalties. Any of these might require giving sales quota forgiveness to their account executives.

It would likely be far too complicated and risky to accept equity in lieu of cash, a cut of revenue going forward, or to provide loans or credit lines to customers. The clearest and simplest solution is to let startups skip a few payments, then pay more every month later until they clear their debt. When asked for comment or about whether they’re considering payment deferment options, Microsoft declined, and Amazon and Google did not respond.

To be clear, administering payment deferment won’t be simple or free. It could require the giants to change their earnings guidance. Rewriting deals with significantly sized customers will take work on both ends, and there’s a chance of breach of contract disputes. Giants would face the threat of customers recklessly using cloud resources before shutting down or skipping town.

Most taxing would be determining and enforcing the criteria of who’s eligible. The vendors would need to lay out which customers are too big so they don’t accidentally give a cloud-intensive but healthy media company a deferment they don’t need. Businesses that get questionably excluded could make a stink in public. Executing on the plan will require staff when giants are stretched thin trying to handle logistics disruptions, misinformation, and accelerating work-from-home usage.

Still, this is the moment when the fortunate need to lend a hand to the vulnerable. Not a hand out, but a hand up. Companies with billions in cash in their coffers could save those struggling to pay salaries. All the fundraisers and info centers and hackathons are great, but this is how the tech giants can live up to their lofty mission statements.

We all live in the cloud now. Don’t evict us. #CloudRelief

Thanks to Falon Fatemi, Corey Quinn, Ilya Fushman, Jason Kim, Ilya Sukhar, and Michael Campbell for their ideas and feedback on this proposal

Yaguara nabs $7.2M seed to help e-commerce companies understand customers better

Yaguara, a Denver-based startup that wants to help e-commerce companies understand their customers better to deliver more meaningful experiences, announced a $7.2 million seed investment today.

The round was led by Foundation Capital with participation from Gradient Ventures, Rainfall Ventures and Zelkova. It also had help from some e-commerce heavy hitters including Warby Parker, Harry’s and Allbirds.

Yaguara CEO Jonathan Smalley was working at an agency building specialized cloud tools for online businesses when he recognized there was a need to pull data together into a single place and help companies understand their customer’s behavior better.

“Yaguara is based on integrating data and having all their data in the right place. For us, it started with several dozen tools from performance marketing to your actual e-commerce data to your fulfillment and unit economic data — bringing that all into one place letting them see their data in real time.”

“Then our platform serves predictive and prescriptive insights and recommendations to individual users across your teams, so they can drive specific outcomes across the organization based on that unified data set,” Smalley explained.

Screenshot: Yaguara

They build that data set by connecting to a variety of popular tools to help understand what’s happening across the customer lifecycle, whether that’s customer acquisition through Facebook or Google ads or understanding shopping cart abandonment data or how often the customer has returned to buy again, all of which help build a better picture of the customer.

While this may sound like a customer data platform (CDP), Smalley says it’s actually more than that. While the CDP provides the pipeline to your data sources like Yaguara, it doesn’t stop there. He says it reduces the complexity of helping front-line marketing personnel access and query that data without having to know SQL or R or have a technical intermediary to understand the data.

While the company is young it already has 250 e-commerce customers using the platform. With the new infusion of cash, it should be able to bring in more employees, build more data connectors and continue working to build out the platform.

TripActions reportedly lays off hundreds amid COVID-19 travel freeze

The coronavirus demand crunch has taken another bite: Palo Alto-based corporate travel-focused unicorn, TripActions, reportedly laid off hundreds of staff yesterday.

Per this post on Blind — written by someone with a verified TripActions email address — the company fired 350 people. Business Insider reported the same figure yesterday. While the Wall Street Journal said the layoffs amount to between one-quarter to one-fifth of the startup’s total staff, citing a person familiar with the situation.

In an email to CrunchBase News TripActions confirmed it has axed jobs in response to the COVID-19 global health crisis — saying it has “cut back on all non-essential spend”. Although it did not confirm exactly how many employees it has fired.

“[We] made the very difficult decision to reduce our global workforce in line with the current climate,” TripActions wrote in the statement. “We look forward to when the strength of the global economy and business travel inevitably return and we can hire back our colleagues to rejoin us in our mission to make business travel effortless for our customers and users.”

“This global health crisis is unlike anything we’ve ever seen in our lifetimes, and our hearts go out to everyone impacted around the world, including our own customers, partners, suppliers and employees,” it added. “The coronavirus has had [a] wide-reaching effect on the global economy. Every business has been impacted including TripActions. While we were fortunate to have recently raised funding and secured debt financing, we are taking appropriate steps in our business to ensure we are here for our customers and their travelers long into the future.”

Per the post on Blind, TripActions is providing one week of severance to sacked staff and medical cover until end of month. “With [the coronavirus pandemic] going on you think they would do better,” the OP wrote. The layoffs were made by Zoom call, they also said.

We’ve reached out to TripActions for comment.

Travel startups are facing an unprecedented nuclear winter as demand has fallen off a cliff globally — with little prospect of a substantial change to the freeze on most business travel in the coming months as rates of COVID-19 infections continue to grow exponentially outside China.

However TripActions is one of the highest valued and best financed of such startups — securing a $500M credit facility for a new corporate product only last month, when we noted Crunchbase had more than $480M in tracked equity funding for the company, including a $250M Series D TripActions raised in June from investors including a16z, Group 11, Lightspeed and Zeev Ventures.

Ahead of making the layoffs the company had already paused all hiring, per one former technical sourcer for the company writing on LinkedIn.

Control each other’s apps with new screensharing tool Screen

It’s like Google Docs for everything. Screen is a free interactive multiplayer screensharing app that gives everyone a cursor so they can navigate, draw on and even code within the apps of their co-workers while voice or video chatting. Screen makes it easy and fun to co-design content, pair program, code review or debug together, or get feedback from a teacher.

Jahanzeb Sherwani sold his last screensharing tool Screenhero to Slack, but it never performed as well crammed inside the messaging app. Five years later, he’s accelerated the launch of Screen to today and made it free to help all the teams stuck working from home amidst coronavirus shelter-in-place orders. 

Sherwani claims that Screen is “2x-5x faster than other screen sharing tools, and has between 30ms-50ms end-to-end latency. Most other screen sharing tools have between 100ms-150ms.” For being built by just a two-person team, Screen has a remarkable breadth of features that are all responsive and intuitive. Sherwani says the startup is making due with “no funding, 100% bootstrapped, and I’d like to keep it that way” so he can control his destiny rather than being prodded for an exit by investors.

A few things you can do with Screen:

  • Share your screen from desktop on Mac, Windows and Linux while chatting over audio or video calling in a little overlaid window, or join a call and watch from your browser or mobile
  • Use your cursor on someone else’s shared screen so you can control or type anything just like it was your computer
  • Overlay drawing on the screenshare so you can annotate things like “this is misspelled” or “move this there,” with doodles fading away after a few seconds unless your hold down your mouse or turn on caps lock
  • Post ephemeral text comments so you can collaborate even if you have to be quiet
  • Launch Screen meetings from Slack and schedule them with Google Calendar integration
  • Share invite links with anyone with no need to log in or be at the same company, just be careful who you let control your Screen

Normally Screen is free for joining meetings, $10 per month to host them and $20 per person per month for enterprise teams. But Sherwani writes that for now it’s free to host too “so you can stay healthy & productive during the coronavirus outbreak.” If you can afford to pay, you should, though, as “We’re trying this as an experiment in the hope that the number of paid users is sufficient to pay for our running costs to help us stay break-even.”

Sherwani’s new creation could become an acquisition target for video call giants like Zoom, but he might not be so willing to sell this time around. Founded in 2013, Screenhero was incredibly powerful for its time, offering some of the collaboration tools now in Screen. But after it was acquired by Slack after raising just $1.8 million, Screenhero never got the integration it deserved.

“We finally shipped interactive screen sharing almost three years later, but it wasn’t as performant as Screenhero, and was eventually removed in 2019,” Sherwani writes. “Given that it was used by a tiny fraction of Slack’s user-base, and had a high maintenance cost, this was the correct decision for Slack .” Still, he explains why a company like Screen is better off independent. “Embedding one complex piece of software in another imposes a lot more constraints, which makes it more expensive to build. It’s far easier to have a standalone app that just does one thing well.”

Screen actually does a lot of things well. I tried it with my wife, and the low latency and extensive flexibility made it downright delightful to try co-writing this article. It’s easy to imagine all sorts of social use cases springing up if teens get hold of Screen. The whole concept of screensharing is getting popularized by apps like Squad and Instagram’s new Co-Watching feature that launched today.

The new Co-Watching feature is like screensharing just for Instagram

Eventually, Screen wants to launch a virtual office feature so you can just instantly pull co-workers into meetings. That could make it feel a lot more like collaborating in the same room with someone, where you can start a conversation at any time. Screen could also democratize the remote work landscape by shifting meetings from top-down broadcasts by managers to jam sessions where everyone has a say.

Sherwani concludes, “When working together, everyone needs to have a seat at the table.”

GitLab offers key lessons in running an all-remote workforce in new e-book

As companies that used to having workers in the same building struggle to find ways to work from home, one company that has been remote from Day One is GitLab . It recently published a handbook to help other companies who are facing the work-from-home challenge for the first time.

Lest you think GitLab is a small organization, it’s not. It’s 1,200 employees strong, all of which work from home in a mind boggling 67 countries. And it’s doing well. In September, the company raised $268 million on a $2.75 billion valuation.

Given that it has found a way to make a decentralized company work, GitLab has decided to share the best practices they’ve built up over the years to help others just starting on this journey.

Among the key bits of advice in the 34-page report, perhaps the most important to note when you begin working apart is to document everything. GitLab has a reputation for hyper transparency, publishing everything from its 3-year business strategy to its projected IPO date for the world to see.

But it’s also about writing down policies and procedures and making them available to the remote workforce. When you’re not in the same building, you can’t simply walk up to someone’s cubicle and ask a question, so you need to be vigilant about documenting your processes in a handbook that is available online and searchable.

“By adopting a handbook-first approach, team members have ‘a single source of truth’ for answers. Even though documentation takes a little more time upfront, it prevents people from having to ask the same question repeatedly. Remote work is what led to the development of GitLab’s publicly viewable handbook,” the company wrote in the e-book.

That includes an on-boarding procedure because folks aren’t coming into a meeting with HR when they start at GitLab. It’s essential to have all the information new hires need in one place, and the company has worked hard to build on-boarding templates. They also offer remote GitLab 101 meetings to orient folks who need more face time to get going.

You would think when you work like this, meetings would be required, but GitLab suggests making meetings optional. That’s because people are spread across the world’s time zones, making it difficult to get everyone together at the same time. Instead, the company records meetings and brainstorms ideas, essentially virtual white-boarding in Google Docs.

Another key piece of advice is to align your values with a remote way of working. That means changing your management approach to fit the expectations of a remote workforce. “If your values are structured to encourage conventional colocated workplace norms (such as consensus gathering or recurring meetings with in-person teams), rewrite them. If values are inconsistent with the foundation of remote work, there’s bound to be disappointment and confusion. Values can set the right expectations and provide a clear direction for the company going forward,” the company wrote.

This is just scratching the surface of what’s in the handbook, but it’s a valuable resource for anyone who is trying to find a way to function in a remote work environment. Each company will have its own culture and way of dealing with this, of course, but when a company like GitLab, which was born remote, provides this level of advice, it pays to listen and take advantage of their many years of expertise.

Startups are helping cloud infrastructure customers avoid vendor lock-in

For much of the history of enterprise technology, companies tended to buy from a single vendor because it made managing the entire affair much easier while giving them a “single throat to choke” when something went wrong. On the flip side, it also put customers at the mercy of said vendor — and it wasn’t always pretty.

As we move deeper into the cloud model, many IT pros are looking for more flexibility than they had in the past, avoiding the vendor lock-in from the previous generation of enterprise tech, and what being beholden to a single vendor could mean for the bottom line and their own flexibility.

This is something that comes up frequently in discussions about moving workloads from one cloud to another, and is sometimes referred to as a multi-cloud approach. Customers are loath to leave their workloads in the hands of one vendor again and repeat the mistakes of the past. They are looking to have the same flexibility on the infrastructure side that they are getting in the SaaS world, where companies tend to purchase best-of-breed from multiple vendors.

That means, they want the freedom to move workloads between clouds, but that’s not always as easy a prospect as it might seem, and it’s an area where startups could help lead the way.

What’s the problem?

What’s stopping customers from just moving data and applications between clouds? It turns out that there is a complex interlinking of public cloud APIs that help the applications and data work in tandem. If you want to pull out of one public cloud, it’s not a simple matter of just migrating to the next one.