Founder how-to content on the Extra Crunch Stage at Disrupt Berlin 2019

Disrupt Berlin 2019, our premier European tech conference, takes place on 11-12 December and draws 3,000 people from more than 50 countries. Every year we work hard to improve our content programming and present it in new and engaging ways to a very savvy startup audience. This year be sure to check out the Extra Crunch Stage for information you can put in place back at the home base.

If you need to buy a super early-bird pass to Disrupt Berlin, why not take care of that essential detail now? Go ahead…we’ll wait.

Okay, back to our regularly scheduled programming. On the Extra Crunch Stage, we’re focusing on the founders, investors and tech leaders who’ve been there, done that, who will provide how-to content, practical tips and actionable advice that founders need to succeed in the European tech landscape.

The new name and mission come from TC’s recently launched subscription product. Designed for our most engaged readers, this extra crunchy layer of gated content goes deep on entrepreneurial and startup topics like inclusion and diversity, hiring practices, legal and product decisions, as well as mental health and wellness in high-performance businesses.

Treat yourself to an Innovator, Founder or Investor pass, because that’s the only way you’ll gain access to this Extra Crunchy wisdom. Those same passes also provide access to all the fine content, speakers, panelists, interactive workshops and events that take place on the Main Stage, the Showcase Stage and in the Q&A sessions.

That’s a whole lot to take in, and you’ll be busy indeed as you explore hundreds of early-stage startups exhibiting their tech and talent in Startup Alley. Marvel at the brilliant Startup Battlefield competitors vying for $50,000 as they launch on a global stage. Learn from our roster of speakers, the top players in the startup world — tech titans, leading investors and boundary-pushing founders — as they examine emerging trends and critical challenges.

Disrupt Berlin 2019 takes place on 11-12 December. Get your super early-bird pass, get Extra Crunchy and get ready to make the most of your time at Disrupt. We’ll see you in Berlin!

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

Showcase your startup in Startup Alley at Disrupt SF 2019

What’s the lifeblood of any early-stage startup? Money and media coverage. Opportunities to acquire both abound at Disrupt San Francisco 2019, our flagship tech conference that takes place on October 2-4. It’s all about networking and making the right connections to make your startup dreams come true, and there’s no better networking mecca than Startup Alley.

Buy a Startup Alley Exhibitor Package and plant your early-stage startup in the path of more than 10,000 attendees, including leading technologists, investors, 400 accredited media outlets and other leading influencers. The package includes one full exhibit day and three Founder passes.

You’ll have access to three days of Disrupt programming across the Main Stage, the Extra Crunch Stage, the Showcase Stage and the Q&A Stage. You can watch Startup Battlefield, our epic pitch competition, to see who takes home the $100,000 prize. You’ll also receive invitations to VIP events, like a reception with top-tier investors and global media outlets.

You’ll have CrunchMatch at your side to make networking as easy as possible. This free, business match-making platform helps you find and connect with the people who can move your business forward. It matches people based on their mutual business interests, suggests meetings and sends out invitations (which recipients can easily accept or decline). CrunchMatch even lets you reserve dedicated meeting spaces where you can network in comfort.

And how’s this for opportunity? Every early-stage startup that exhibits in Startup Alley is eligible for a chance to win a Wild Card entry to the Startup Battlefield pitch competition. TechCrunch editors will select two standout startups as Wild Card teams to compete for $100,000 in Startup Battlefield.

It might sound like a longshot (and it is), but RecordGram earned a Wild Card spot and went on to become the Startup Battlefield champ at Disrupt NY 2017. Because dreams do come true.

Disrupt San Francisco 2019 takes place on October 2-4. Buy a demo table, exhibit in Startup Alley and network your way to greatness. Come on and show the world what you’ve got.

Is your company interested in sponsoring at Disrupt SF 2019? Contact our sponsorship sales team by filling out this form.

How-to: Exhibit for free in Startup Alley at Disrupt Berlin 2019

We love a good how-to, especially one that saves early-stage startup founders money and positions them for mad success. We’re talking about how to apply to be a TC Top Pick and exhibit at Disrupt Berlin 2019 — for free.

Our TC Top Picks program is what we call a pre-Disrupt competition. If you’re a founder of an early-stage startup this is your chance to win a free Startup Alley Exhibitor Package and a VIP experience in Berlin. How does it all work? Read on!

First, fill out an application if your startup falls into one of these tech categories: AI/Machine Learning, Biotech/Healthtech, Blockchain, Fintech, Mobility, Privacy/Security, Retail/E-commerce, Robotics/IoT/Hardware, CRM/Enterprise and Education.

TechCrunch editors closely vet each application — and these editors have an almost-mystical ability to spot serious success potential. Ultimately, they’ll choose up to five of the best representatives for each category.

A Startup Alley Exhibitor Package includes one exhibit day, three Founder passes, access to the full conference and all programming at the event.

TC Top Picks attract a lot of attention at the show, and it’s a networking wonderland. You’ll meet investors, potential customers and future collaborators who can help you move to the next level. Plus, you’ll be interviewed by a TechCrunch editor live on the Showcase Stage. We’ll record that interview and promote it on our social media platforms. Talk about a great long-term marketing tool.

Take a page from Caleb John’s playbook. Here’s what the CEO of Cedar Robotics said about exhibiting as a TC Top Pick:

“It blew away my expectations. The number of people we met, the connections we made and the amount of media exposure we received is worth its weight in gold.”

And another thing! You — and all the other exhibiting startups — might even win a chance to compete in Startup Battlefield. TechCrunch editors will choose a startup as a Wild Card competitor, and they’ll compete for $50,000. It’s a longshot, but it sure paid off for RecordGram. They won the Wild Card and then won the Battlefield. Can lightning strike twice?

Disrupt Berlin 2019 takes place on 11-12 December. Don’t miss your opportunity to showcase your outstanding startup in Startup Alley and enjoy a VIP experience — for free. Apply to our TC Top Picks program today.

Every TC Sessions: Enterprise 2019 ticket includes a free pass to Disrupt SF

Shout out to all the savvy enterprise software startuppers. Here’s a quick, two-part money-saving reminder. Part one: TC Sessions: Enterprise 2019 is right around the corner on September 5, and you have only two days left to buy an early-bird ticket and save yourself $100. Part two: for every Session ticket you buy, you get one free Expo-only pass to TechCrunch Disrupt SF 2019.

Save money and increase your ROI by completing one simple task: buy your early-bird ticket today.

About 1,000 members of enterprise software’s powerhouse community will join us for a full day dedicated to exploring the current and future state of enterprise software. It’s certainly tech’s 800-pound gorilla — a $500 billion industry. Some of the biggest names and brightest minds will be on hand to discuss critical issues all players face — from early-stage startups to multinational conglomerates.

The day’s agenda features panel discussions, main-stage talks, break-out sessions and speaker Q&As on hot topics including intelligent marketing automation, the cloud, data security, AI and quantum computing, just to name a few. You’ll hear from people like SAP CEO Bill McDermott; Aaron Levie, Box co-founder; Jim Clarke, director of Quantum Hardware at Intel and many, many more.

Customer experience is always a hot topic, so be sure to catch this main-stage panel discussion with Amit Ahuja (Adobe), Julie Larson-Green (Qualtrics) and Peter Reinhardt (Segment):

The Trials and Tribulations of Experience Management: As companies gather more data about their customers and employees, it should theoretically improve their experience, but myriad challenges face companies as they try to pull together information from a variety of vendors across disparate systems, both in the cloud and on prem. How do you pull together a coherent picture of your customers, while respecting their privacy and overcoming the technical challenges?

TC Sessions: Enterprise 2019 takes place in San Francisco on September 5. Take advantage of this two-part money-saving opportunity. Buy your early-bird ticket by August 16 at 11:59 p.m. (PT) to save $100. And score a free Expo-only pass to TechCrunch Disrupt SF 2019 for every ticket you buy. We can’t wait to see you in September!

Interested in sponsoring TC Sessions: Enterprise? Fill out this form and a member of our sales team will contact you.

Ex-NSA chief Mike Rogers and Team8 founder Nadav Zafrir will be at Disrupt SF

What happens when two former spies meet the startup world? We’re about to find out.

We’re pleased to announce former National Security Agency director Adm. Mike Rogers will be at Disrupt SF on October 2-4. The former U.S. intelligence head oversaw the shadowy agency during one of its most tumultuous times in its history in the aftermath of the massive leak of classified documents by whistleblower Edward Snowden. He also oversaw the Pentagon’s cyberwar-fighting division, U.S. Cyber Command, amid Russian interference during the 2016 presidential election.

Since leaving the world of intelligence, Rogers became a senior advisor at Team8, a leading cybersecurity think tank and company creation platform, which helps to build cybersecurity companies from the ground up.

We’re also thrilled to announce Team8 founder Nadav Zafrir will join Rogers onstage at Disrupt, where both will discuss what they can bring to the world of security startups from their extensive intelligence and cybersecurity backgrounds.

Zafrir served as the commander of the elite technology and intelligence division Unit 8200, Israel’s equivalent of the NSA. Since leaving the unit, Zafrir founded Team8 to help cybersecurity companies go from idea to execution.

Team8 recently opened a New York headquarters, with Rogers serving as a key part of the U.S. expansion. To date, the think tank has enlisted several major investors, including Microsoft, Walmart and SoftBank.

Rogers and Zafrir will discuss what they learned from their time working in the intelligence space and what they bring to the startup world, and they’ll look ahead at the cybersecurity landscape and discuss what comes next.

Disrupt SF runs October 2 – October 4 at the Moscone Center in San Francisco. Tickets are available here!

Apply to Startup Battlefield at Disrupt Berlin 2019

Audacious. Bold. Innovative. If those adjectives describe your early-stage startup, if you’re champing at the bit to launch your company to the world — we want you! Apply to compete in Startup Battlefield at Disrupt Berlin 2019.

Our premier pitch competition takes place on 11-12 December, and a select cohort of startups will compete for bragging rights, the Disrupt Cup and a $50,000 equity-free prize. And they’ll all bask in a bright spotlight of attention from influential global investors and worldwide media outlets. Apply to Startup Battlefield today.

You have nothing to lose — applying and participating in Startup Battlefield is free, and TechCrunch does not charge any fees or take any equity. Since 2007, more than 857 companies have launched at Startup Battlefield to great success. Collectively they’ve raised more than $8.9 billion in funding, with 112 successful exits (IPOs or acquisitions). If you’re selected, you’ll join the ranks of this alumni community that includes Dropbox, GetAround, SirenCare, Fitbit, Mint.com, Vurb and more.

Here’s how it all works. Early-stage startups from any country — and any tech category — can apply as long as they have a minimally viable product to demo. TechCrunch editors with years of Battlefield experience and a keen eye for potential success will vet the applications and choose 15-20 startups.

Now the work begins. TechCrunch provides free pitch coaching to the participants. It’s rigorous and thorough, so you’ll be ready to present your best possible pitch and demo. Each team has six minutes to pitch to a world-class panel of judges — followed by a six-minute Q&A session.

If you make it through to the final round, it’s lather, rinse and repeat that experience in front of a fresh set of judges. The judges confer and declare one outstanding startup the Battlefield champion — winner of a $50,000 bottom-line boost.

It’s a wild ride that takes place in front of thousands of eager investors, journalists and startup fans. TechCrunch also live-streams the entire Battlefield to a global audience of millions. Win or lose, that kind of exposure benefits all the participants, and it can change a startup’s trajectory in the best way possible.

Participating in the Battlefield carries a lot of perks beyond the actual competition. We’re talking free exhibition space in Startup Alley for both days of Disrupt, invitations to private events, backstage access, CrunchMatch — our free business-matching platform — free subscriptions to Extra Crunch and a ticket to all future TechCrunch events. That’s some major value right there.

With nothing to lose and so much to gain, it’s the perfect time for every audacious, bold and innovative early-stage startup founder to take their shot. Stop champing at the bit and apply to Startup Battlefield today. We want to see you in Berlin!

If you’re not ready to compete in the Battlefield, why not apply for our TC Top Picks program? If you make the cut, you’ll receive a free Startup Alley Exhibitor Package along with VIP treatment and plenty of media and investor exposure.

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

TestCard founder: Attending Disrupt Berlin is a ‘no-brainer’

We love Berlin’s electric, evolving, early-startup ecosystem. Let’s be perfectly blunt: Whether you’re a startup founder, investor, hacker or tech leader, you can’t afford to miss Disrupt Berlin 2019, which takes place on 11-12 December. Get your super early-bird passes here.

TechCrunch honors its Silicon Valley roots, and we pack that ethic in our carry-on bags to Berlin. Disrupt showcases the very best of now and future tech, and startups from more than 50 countries come to Berlin to learn, share insights and build the kind of relationships that transform businesses.

The two-day conference offers measurable benefits, and that’s not just our (totally biased) opinion. Your startup peers tell us they come away with long-term benefits. Here’s what Luke Heron, CEO of TestCard Diagnostics, said about his Disrupt Berlin experience.

Based in the United Kingdom and founded in 2017 by Heron and Dr. Andrew Botham, TestCard, an at-home urine test company, combines smartphone technology and traditional mail to deliver a medical test experience in the privacy of the home.

The company embeds a urine test kit into a postcard and mails it out in a security envelope. The recipient takes the test, uses TestCard’s mobile app and the camera on their smartphone — as a clinical-grade scanner — to immediately determine the results.

TestCard exhibited in Startup Alley at Disrupt SF ’17 and again at Disrupt Berlin ’18 — as one of the select TC Top Pick startups. More on that in a minute. In San Francisco, Heron set a goal to make connections and gain exposure for the company.

“We got fantastic coverage in Engadget,” said Heron. “Cash at the beginning of the startup journey is difficult to come by, and an article from a credible organization can help push things in the right direction.”

In addition to generating media interest, Heron sought access to capital. He scheduled seven meetings with VCs using CrunchMatch. The free business-matchmaking platform makes it easy for startup founders and investors to connect and schedule meetings at Disrupt based on shared goals and criteria.

The company’s success in San Francisco made the decision to attend Disrupt Berlin 2018 a simple one. This time, Heron submitted TestCard for consideration as a TC Top Pick. It’s a competitive program where TechCrunch editors select up to five outstanding startups to represent a range of tech categories like AI, Fintech and, in Heron’s case, Healthtech & Biotech.

TestCard earned a Top Pick designation and received a free Startup Alley Exhibitor Package and plenty of VIP treatment at Disrupt Berlin — including an interview with a TechCrunch editor on the Showcase stage.

“TechCrunch uses a curation process regarding the companies it accepts,” he said. “So being a Top Pick at Disrupt — among all these other fantastic startups — has a hugely positive impact when you’re fundraising.”

How big an impact? The company recently closed on $1.7 million in funding, and Heron credits the TechCrunch Disrupt experience for making it possible.

“If you’re a startup founder or an entrepreneur,” said Heron, “attending Disrupt is a no-brainer.”

Disrupt Berlin 2019 takes place on 11-12 December. Come to Berlin, make some startup magic and keep your business moving in the right direction. Buy your super early-bird pass today.

Is your company interested in sponsoring or exhibiting at Disrupt Berlin 2019? Contact our sponsorship sales team by filling out this form.

Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in San Francisco. Grab your early-bird tickets right now — $100 savings ends today!

Customer experience covers a broad array of enterprise software and includes data collection, analytics and software. Adobe deals with all of this, including the Adobe Experience Platform for data collection, Adobe Analytics for visualization and understanding and Adobe Experience Cloud for building applications.

The idea is to begin to build an understanding of your customers through the various interactions you have with them, and then build applications to give them a positive experience. There is a lot of talk about “delighting” customers, but it’s really about using the digital realm to help them achieve what they want as efficiently as possible, whatever that means to your business.

Ahuja will be joining TechCrunch’s editors, along with Qualtrics chief experience officer Julie Larson-Green and Segment CEO Peter Reinhardt to discuss the finer points of what it means to build a customer experience, and how software can help drive that.

Ahuja has been with Adobe since 2005 when he joined as part of the $3.4 billion Macromedia acquisition. His primary role today involves building and managing strategic partnerships and initiatives. Prior to this, he was the head of Emerging Businesses and the GM of Adobe’s Data Management Platform business, which focuses on advertisers. He also spent seven years in Adobe’s Corporate Development Group, where he helped complete the acquisitions of Omniture, Scene7, Efficient Frontier, Demdex and Auditude.

Amit will be joining us on September 5 in San Francisco, along with some of the biggest influencers in enterprise, including Bill McDermott from SAP, Scott Farquhar from Atlassian, Aparna Sinha from Google, Wendy Nather from Duo Security, Aaron Levie from Box and Andrew Ng from Landing AI.

Early-bird savings end today, August 9. Book your tickets today and you’ll save $100 before prices go up.

Bringing a group? Book our 4+ group tickets and you’ll save 20% on the early-bird rate. Bring the whole squad here.

Last chance for early-bird tickets to TC Sessions: Enterprise 2019

It’s down to the wire folks. Today’s the last day you can save $100 on your ticket to TC Sessions: Enterprise 2019, which takes place on September 5 at the Yerba Buena Center in San Francisco. The deadline expires in mere hours — at 11:59 p.m. (PT). Get the best possible price and buy your early-bird ticket right now.

We expect more than 1,000 attendees representing the enterprise software community’s best and brightest. We’re talking founders of companies in every stage and CIOs and systems architects from some of the biggest multinationals. And, of course, managing partners from the most influential venture and corporate investment firms.

Take a look at just some of the companies joining us for TC Sessions: Enterprise: Bain & Company, Box, Dell Technologies Capital, Google, Oracle, SAP and SoftBank. Let the networking begin!

You can expect a full day of main-stage interviews and panel discussions, plus break-out sessions and speaker Q&As. TechCrunch editors will dig into the big issues enterprise software companies face today along with emerging trends and technologies.

Data, for example, is a mighty hot topic, and you’ll hear a lot more about it during a session entitled, Innovation Break: Data – Who Owns It?: Enterprises have historically competed by being closed entities, keeping a closed architecture and innovating internally. When applying this closed approach to the hottest new commodity, data, it simply does not work anymore. But as enterprises, startups and public institutions open themselves up, how open is too open? Hear from leaders who explore data ownership and the questions that need to be answered before the data floodgates are opened. Sponsored by SAP .

If investment is on your mind, don’t miss the Investor Q&A. Some of greatest investors in enterprise will be on hand to answer your burning questions. Want to know more? Check out the full agenda.

Maximize your last day of early-bird buying power and take advantage of the group discount. Buy four or more tickets at once and save 20%. Here’s a bonus. Every ticket you buy to TC Sessions: Enterprise includes a free Expo Only pass to TechCrunch Disrupt SF on October 2-4.

It’s now o’clock startuppers. Your opportunity to save $100 on tickets to TC Sessions: Enterprise ends tonight at precisely 11:59 p.m. (PT). Buy your early-bird tickets now and join us in September!

Is your company interested in sponsoring or exhibiting at TC Sessions: Enterprise? Contact our sponsorship sales team by filling out this form.

Only 24 hours left to save $100 on TC Sessions: Enterprise 2019

Heads up all you enterprising enterprise software startuppers. You have only 24 hours before the price goes up on tickets to TC Sessions: Enterprise 2019. Save $100 and join us in San Francisco on September 5 — along with some of the industry’s top founders, CEOs, investors and technologists. Buy your early-bird ticket before 11:59 p.m. (PT) on August 9.

Enterprise is, without doubt, Silicon Valley’s 800-pound gorilla. No other startup category is as large, rich or competitive. In this day-long conference, we tackle the big topics and separate hype from reality. Artificial intelligence? Check. Cloud, Kubernetes, security and privacy, marketing automation, quantum? Yes. Investors, founders, and acquisition-hungry big enterprise companies? Tons of opportunity to network efficiently via CrunchMatch? Yeah, all that and more in 20 main-stage sessions — plus separate speaker Q&As and breakout sessions. Check out the day’s agenda.

Here’s a quick example of the type of programming you can expect.

Does the recent Capital One data breach have you up nights worried about the cost and consequences of cyberattacks? Don’t miss TechCrunch editor Zack Whittaker’s interview with Martin Casado (Andreessen Horowitz), Emily Heath (United Airlines) and Wendy Nather (Duo Security) in a session called, Keeping the Enterprise Secure.

Enterprises face a litany of threats from both inside and outside the firewall. Now more than ever, companies — especially startups — have to put security first. From preventing data from leaking to keeping bad actors out of your network, enterprises have it tough. How can you secure the enterprise without slowing growth? We’ll discuss the role of a modern CISO and how to move fast… without breaking things.

Looking for more ways to save or boost your ROI? Look no further. Buy four or more tickets at once and save 20% with the group discount. And, with every ticket you buy to TC Sessions: Enterprise, you’ll score a free Expo Only pass to TechCrunch Disrupt SF on October 2-4.

TC Sessions: Enterprise takes place on September 5, and if you want to save $100, you have just 24 hours left to act. The $249 early-bird ticket price remains in play until 11:59 p.m. (PT) on August 9. Buy your ticket now and save.

Is your company interested in sponsoring or exhibiting at TC Sessions: Enterprise 2019? Contact our sponsorship sales team by filling out this form.