French startup Majelan is pivoting a year after launching a podcast player and service. The company, created by former Radio France CEO Mathieu Gallet and Arthur Perticoz, is ditching the podcast aggregation side of its business and focusing on premium audio content going forward.
Like many podcast startups, Majelan faced some criticism shortly after its launch. Aggregating free podcasts with premium content next to them à la Luminary is a controversial topic in the podcast community. Spotify has been going down the same path, but Spotify is also an order of magnitude bigger than any other podcast startup out there.
Some podcast creators have decided to remove their podcast feeds from Majelan to protest against that business model.
Podcasts remain an open format. Creators can create a feed, users can subscribe to that feed in their favorite podcast app. You don’t have to sign up to a particular service to access a particular podcast — everything is open.
“We have decided to stop aggregating free podcasts — free podcasts mean podcasts, period. For us, podcasts are RSS feeds, it’s an open world,” Perticoz said in a podcast episode. “We need an app that is more focused on payment. We can’t aggregate free podcasts given that our strategy is paid content.”
The result is a more focused service that is going to launch on July 7th in France. After a free trial, you have to subscribe for €5 to €7 per month, depending on the length of your subscription. You can then access a library of premium audio content — Majelan rightfully doesn’t call them podcasts.
“Going forward, we’re going to focus on original content, we’re going to focus 100% on paid content,” Gallet said in the same podcast episode.
And in order to be even more specific, Majelan will focus on personal growth, such as creativity, activism, mindfulness, innovation, entrepreneurship and health. According to the co-founders, some content will be produced in house, some content will be co-produced with other companies, and the startup will also acquire existing podcasts and repackage them for Majelan.
That move has been in the works for a while. The startup pitched it to its board of investors back in December. Premium subscriptions have worked well for movies, TV and music. Now let’s see if subscriptions will also take off with spoken-word audio.