Consumer Reports puts Tesla Model 3, Model S back on its recommended list after reliability improves

Tesla gained ground and moved up four spots in the latest Annual Auto Reliability Survey from Consumer Reports, thanks largely to improvements with the Model 3.

Reliability has improved in the Model 3 and Model S enough that Consumer Reports can now recommend the two models.

Consumer Reports announced Thursday the results of its Annual Auto Reliability Survey, which is based on data collected from the organization’s members about their experiences with more than 400,000 vehicles. The survey covers more than 300 models.

CR does not recommend the Model X. The Model X continues to rank among the least reliable models in the survey.

The reversal is good news for Tesla. In February, Consumer Reports said it could no longer recommend the Model 3 because issues with the paint, trim and body hardware raised reliability questions.

Lexus took the top spot, followed by Mazda, Toyota, Porsche and Genesis. Tesla is still ranked in the bottom third of the survey. It now is ranked 23 out of 30 brands reviewed in the annual survey.

“The Tesla Model 3 struggled last year as the company made frequent design changes and ramped up production to meet demand,” Jake Fisher, senior director of auto testing at CR, said in a statement. “But as the production stabilized, we have seen improvements to the reliability of the Model 3 and S that now allow us to recommend both models.”

While Tesla has improved, Fisher said he expects Tesla’s reliability rankings will fluctuate, given its track record to date.

Cadillac came in last place. Audi, Acura and Volkswagen are among the brands that saw sharp drops, following the introduction of troublesome redesigned vehicles. Volkswagen, which is ranked 27th, dropped nine spots from last year due to reliability issues with the Atlas and Tiguan. The Consumer Reports survey noted that the two SUVs had problems with power equipment, in-car electronics and the emissions/fuel system.

 

Consumer Reports-reliability 2019

Dodge posted one of the most improved reliability scores in the annual survey, gaining 13 places to round out the top 10 after years as a lower-ranked brand.

Audi also fell seven spots in its ranking. CR said the number of new or redesigned 2019 models that shared similar powertrains and the new infotainment system caused the fall in ranking. The A6 and Q8 had well-below-average reliability, CR said.

Elon Musk predicts Tesla energy could be ‘bigger’ than its EV business

Tesla CEO Elon Musk forecast that the company’s energy business will eventually be the same size as— or even bigger than — its automotive sector, the latest sign that the company plans to put more time and resources to scaling up its solar and storage products.

It could be bigger, but it will certainly be of a similar magnitude,” Musk said during an earnings call Wednesday. The company surprised Wall Street by reporting a return to profitability in the third quarter.

The bulk of Tesla’s revenue is generated from sales of its Model S, Model X and Model 3 electric vehicles. In the third quarter, automotive revenues were $5.35 billion. The company doesn’t break out revenue generated from solar, energy storage or other products and services. However, the total revenue in the third quarter was $6.3 billion, which gives some indication of the size of automotive compared to its other businesses.

Tesla’s energy and solar businesses languished for nearly two years as attention and resources were directed to the Model 3. That diversion of resources included redirecting battery cell production lines meant for its home Powerwall and commercial Powerpack energy storage products to the car because the company didn’t have enough cells.

“We had to do it because if we didn’t solve the Model 3, Tesla wouldn’t survived,” he said.So, unfortunately that shorted other parts of the company.”

Now, the company is committed scaling up energy storage and solar. Kunal Girotra, who initially joined Tesla in 2015 as a senior product manager for Powerwall, was promoted to senior director of the company’s energy operations.

In the third quarter, Tesla installed 43 megawatts of solar, a 48% increase from the previous quarter. Solar installations are still 54% lower than the same period last year.

Energy storage deployments have continued to grow, reaching an all-time high of 477 MWh in the third quarter, according to earnings posted Wednesday.

Part of this new effort includes its solar roof tile product, which was originally unveiled in 2016. Musk said that a new, third iteration of its solar roof tile will debut Thursday afternoon.

Elon Musk: Model S, Model X production continues for ‘sentimental reasons’

Tesla continues to produce the Model S and Model X more for “sentimental reasons than anything else,” CEO Elon Musk said Wednesday during a call with investors, calling the electric vehicles “niche” products.

“They are really of minor importance to future,” Musk added.

Sales of Tesla Model 3 vehicles far outpace its the company’s older Model S and Model X vehicles. Tesla delivered 17,483 Model S and Model X vehicles in the third quarter, compared to 79,703 Model 3 cars. And Musk anticipates the Model Y, which has yet to be produced, could surpass Model 3 sales.

Still, while the Model S and X are more expensive and lower volume than the Model 3, the vehicles have been important to the financial health of the company for years. Tesla’s automotive gross margins have been buffeted in the past by sales of the higher-priced (and better margin per vehicle) Model S and X vehicles.

The vehicles might not be part of the company’s long-term future. But for now, Tesla is sticking with the two vehicles.

Tesla is increasing production on Model S and X lines for this quarter in response to increasing demand for the electric vehicles, CFO Zach Kirkhorn noted during the call.

As Tesla has launched, ramped and stabilized Model 3, the company is now able to focus its attention on the rest of its products, Kirkhorn said.

Tesla continues to see a strengthened order rate, which the company anticipates will be reflected in Model S and X deliveries in the fourth quarter, Kirkhorn added. 

Musk did take time to rave about the Model S, particularly the newer version, which has a new “Raven” power train.

“It’s so easy to drive, it makes you feel like Superman driving that car,” he added. “And it’s incredibly safe.”

Musk then described the X as “the faberge of cars,” before adding that “it’s an art piece basically.”

Tesla surprises with a profit in the third quarter

Tesla returned to profitability in the third quarter after two periods of losses surprising Wall Street and sending shares higher in after-market trading, according to earnings reported after market closed Wednesday.

The automaker’s third-quarter results included $143 million in net income, or 80 cents a share, compared with $311 million, or $1.82 a share, in the year-ago quarter. Tesla earned $342 million, or $1.91 a share, in the third quarter when adjusted for one time items.

Tesla reported revenue of $6.3 billion, slightly lower than the $6.35 billion generated in the previous period and more than 7.5% lower than the same quarter last year. But it was in line with analysts expectations.

The third-quarter report sent Tesla shares as high as 17% in after market trading.

Tesla was also able to improve its automotive gross margins, an important sign of its financial health. The automotive gross margin widened to 22.8% in the third quarter from 18.9% in the previous period. The automotive gross margin has not yet recovered to the 25.8% of the same quarter in 2018.

Tesla also reported free cash flow (operating cash flow less capital expenditures) of $371 million. The company’s cash and cash equivalents balance increased to $5.3 billion.

The third-quarter report contained a number of positive signs for the automaker and marked a reversal from several consecutive quarters of losses. Tesla said its factory in Shanghai is ahead iof schedule and trial production has started.

The Model Y is also ahead of schedule, Tesla said. Production of the Model Y is expected to begin by summer 2020.

Last quarter, Tesla reported a wider-than-expected loss of $408 million, or $2.31 per share, and generated $6.3 billion in revenue in the second quarter despite record deliveries of its electric vehicles.

Tesla gets green light to start producing EVs in China

China’s industry ministry has add Tesla to a government list of approved automotive manufacturers, a designation that allows the electric automaker to begin producing vehicles in the country.

Tesla’s inclusion on the list published by the Ministry of Industry and Information Technology was reported by Reuters. A Chinese tech site also reported the news and provided a screenshot of MIIT’s approved automakers. Tesla is the first automaker listed.

TechCrunch has reached out to Tesla and will update when the company responds.

Tesla is building a $2 billion factory in Shanghai, its first manufacturing facility outside the United States.

In July, Tesla wrote in its quarterly earnings letter to shareholders that Model 3 production was on track to begin at its Shanghai factory by the end of the year. Starting production by November would be a critical milestone for the automaker if it hopes to continue to increase sales and avoid the high cost of shipping and tariffs.

Tesla wrote at the time that machinery was moved into the factory during the second quarter in preparation for the first phase of production.

The company also said in July that “depending on the timing of the Gigafactory Shanghai ramp, we continue to target production of over 500,000 vehicles globally in the 12-month period ending June 30, 2020.”

Tesla has said the production line at the factory in China will have a capacity of 150,000 units annually and will be a simplified, more cost-effective version of the Model 3 line at its Fremont, Calif. factory. Tesla has also said this second-generation Model 3 line will be at least 50% cheaper per unit of capacity than its Model 3-related lines in Fremont and at its Gigafactory in Sparks, Nev.

The Station: A new self-driving car startup, Inside Tesla’s V10 software, Lilium’s big round

If you haven’t heard, TechCrunch has officially launched a weekly newsletter dedicated to all the ways people and goods move from Point A to Point B — today and in the future — whether it’s by bike, bus, scooter, car, train, truck, flying car, robotaxi or rocket. Heck, maybe even via hyperloop.

Earlier this year, we piloted a weekly transportation newsletter. Now, we’re back with a new name and a format that will be delivered into your inbox every Saturday morning. We’re calling it The Station, your hub of all things transportation. I’m your host, senior transportation reporter Kirsten Korosec.

Portions of the newsletter will be published as an article on the main site after it has been emailed to subscribers (that’s what you’re reading now). To get everything, you have to sign up. And it’s free. To subscribe, go to our newsletters page and click on The Station.

This isn’t a solo effort. Expect analysis and insight from senior reporter Megan Rose Dickey, who has been covering micromobility. TechCrunch reporter Jake Bright will occasionally provide insight into electric motorcycles, racing and the startup scene in Africa. And then of course, there are other TechCrunch staffers who will weigh in from their stations in the U.S., Europe and Asia.

We love the reader feedback. Keep it coming. Email me at [email protected] to share thoughts, opinions or tips or send a direct message to @kirstenkorosec.

A new autonomous vehicle company on the scene

the station autonomous vehicles1

Deeproute.ai is the newest company to receive a permit from the California Department of Motor Vehicles to test autonomous vehicles on public roads.

Here is what we know so far. The Chinese startup just raised $50 million in a pre-Series A funding round led by Fozun RZ Capital, the Beijing-based venture capital arm of Chinese conglomerate Fosun International. The company has research centers in Shenzhen, Beijing and Silicon Valley and is aiming to build a full self-driving stack that can handle Level 4 automation, a designation by the SAE that means the vehicle can handle all aspects of driving in certain conditions without human intervention.

Deeproute.ai is also a supplier for China’s second-largest automaker Dongfeng Motor, according to TechNode. The startup plans to offer robotaxi services in partnership with Dongfeng Motor for the Military World Games in the city of Wuhan next month.

Snapshot: Tesla Smart Summon

the station electric vehicles1Remember way back in September when Tesla started rolling out its V10 software update? The software release was highly anticipated in large part because it included Smart Summon, an autonomous parking feature that allows owners to use their app to summon their vehicles from a parking space.

We have some insight into the rollout, courtesy of TezLab, a Brooklyn-based startup that developed a free app that’s like a Fitbit for a Tesla vehicle. Tesla owners who download the app can track their efficiency, total trip miles and use it to control certain functions of the vehicle, such as locking and unlocking the doors, and heating and air conditioning. TezLab, which has 20,000 active users and logs more than 1 million events a day, has become a massive repository of Tesla data.

TezLab shared the data set below that shows the ebb and flow of Tesla’s software updates. The X axis shows the date (of every other bar) and a timestamp of midnight. (Because this is a screenshot, you can’t toggle over it to see the time.)

Screen Shot 2019 10 11 at 3.52.53 PM

This data shows when Tesla started pushing out the V10 software as well as when it held it back. The upshot? Notice the pop on September 27. That’s when the public rollout began in earnest, then dipped, then spiked again on October 3 and then dropped for almost a week. That lull followed a slew of social media postings demonstrating and complaining about the Smart Summon feature, suggesting that Tesla slowed the software release.

A geofencing bright spot

Speaking of Smart Summon, you might have seen the Consumer Reports review of the feature. In short, the consumer advocacy group called it “glitchy” and wondered if it offered any benefits to customers. I spoke to CR and learned a bit more. CR notes that Tesla is clear in its manual about the limitations of this beta product. The organization’s criticism is that people don’t have insight into these limitations when they buy the “Full Self-Driving” feature, which costs thousands of dollars. (CEO Elon Musk just announced the price will go up another $1,000 on November 1.)

One encouraging sign is that CR determined that the Smart Summon feature was able (most of the time) to recognize when it was on a public road. Smart Summon is only supposed to be used in private areas. “This is the first we’ve seen Tesla geofence this technology and that is a bright spot,” CR told me.

Deal of the week

money the station

There were plenty of deals in the past week, but the one that stood out — for a variety of reasons — involved German urban air mobility startup Lilium . Editor Ingrid Lunden had the scoop that Lilium has been talking to investors to raise between $400 million and $500 million. The size of this yet-to-be-closed round and who might be investing is what got our attention.

Lilium has already raised more than $100 million in financing from investors, including WeChat owner and Chinese internet giant Tencent, Atomico, which was founded by Skype co-founder Niklas Zennström, and Obvious Ventures, the early-stage VC fund co-founded by Twitter’s Ev Williams. International private banking and asset management group LGT and Freigeist (formerly called e42) are also investors.

TechCrunch is still hunting down details about who might be investing, as well as Lilium’s valuation. (You can always reach out with a tip.)

Lunden was able to ferret out a few important nuggets from sources, including that Tencent is apparently in this latest round and the startup has been pitching new investors since at least this spring. The round has yet to close. Lilium isn’t the only urban air mobility — aka flying cars — startup that been shaking the investor trees for money the past six months. Lilium’s challenge is attempting to raise a bigger round than others in an unproven market.

A little bird

blinky cat bird green

We hear a lot. But we’re not selfish. Let’s share. For the unfamiliar, a little bird is where we pass along insider tips and what we’re hearing or finding from reliable, informed sources in the industry. This isn’t a place for unfounded gossip. Sometimes, like this week, we’re just helping to connect the dots to determine where a company is headed.

Aurora, an autonomous vehicle startup backed by Sequoia Capital and Amazon, published a blog post that lay outs its plans to integrate its self-driving stack into multiple vehicle platforms. Those plans now include long-haul trucks.

Self-driving trucks are so very hot right now. Aurora is banking on its recent acquisition of lidar company Blackmore to give it an edge. Aurora has integrated into a Class 8 truck its self-driving stack known as “Aurora Driver.” We hear that Aurora isn’t announcing any partnerships — at least not now — but it’s signaling a plan to push into this market.

Got a tip or overheard something in the world of transportation? Email me at [email protected] to share thoughts, opinions or tips or send a direct message to @kirstenkorosec.

Keep (self) truckin’

the station semi truck

Ike, the autonomous trucking startup founded by veterans of Apple, Google and Uber Advanced Technologies Group’s self-driving truck program, has always cast itself as the cautious-we’ve-been-around-the-block-already company.

That hasn’t changed. Last week, Ike released a lengthy safety report and accompanying blog post. It’s beefy. But here are a few of the important takeaways. Ike is choosing not to test on public roads after a year of development, unlike most others in the space. Ike has a fleet of four Class 8 trucks outfitted with its self-driving stack as well as a Toyota Prius used for mapping and data collection. The trucks are driven manually, (a second engineer always in the passenger seat) on public roads. The automation system is then tested on a track.

There are strong incentives to demonstrate rapid progress with autonomous vehicle technology, and testing on public roads has been part of that playbook. And Ike’s founders are taking a different path; and we hear that the approach was embraced, not rejected, by investors. 

Screen Shot 2019 10 12 at 7.56.36 AM

In the next issue of the newsletter, check out snippets from an interview with Randol Aikin, the head of systems engineering at Ike. We dig into the company’s approach, which is based on a methodology developed at MIT called Systems Theoretic Process Analysis (STPA) as the foundation for Ike’s product development.

In other AV truck-related news, Kodiak Robotics just hired Jamie Hoffacker as its head of hardware. Hoffacker came from Lyft’s Level 5 self-driving vehicle initiative and also worked on Google’s Street View vehicles. The company tells me that Hoffacker is key to its aim of building a product that can be manufactured, not just a prototype. Check out Hoffacker’s blog post to get his perspective.

Nos vemos la próxima vez.

Tesla delivers a record 97,000 electric vehicles in third quarter

Tesla said Wednesday it delivered a record 97,000 electric vehicles in the third quarter, a nearly 2% increase from the previous period, but still short of analysts’ expectations.

Tesla shares fell nearly 6% in after market trading on the news.

The company reported Wednesday that it produced 96,155 vehicles in the third quarter, a 10% increase from the previous period. Tesla has shown steady improvement in its production numbers over the past several quarters. Tesla produced 86,555 vehicles in the fourth quarter of 2018 and then dropped to 77,100 in the first period of the year. Numbers rebounded to 87,048 vehicles in the second quarter of 2019.

Analysts expected Tesla to deliver 99,000 vehicles during the third quarter, according to estimates compiled by FactSet.

Despite hitting record numbers and showing the ability to push production higher, the numbers still weren’t able to meet CEO Elon Musk’s lofty targets. Musk had said in a leaked email that the company could produce 100,000 vehicles in the third quarter.

Tesla said Wednesday it received record net orders in the third quarter and is entering the fourth quarter with an increase in its order backlog. Tesla added that all of their Model 3 orders were received from customers who did not hold a reservation.

Here’s a look back at the past several quarters of deliveries.

Tesla delivered 95,200 vehicles in the second quarter, a dramatic pop from the company’s first-quarter delivery numbers when it reported deliveries of 63,000 vehicles, nearly a one-third drop from the previous period. The low first-quarter delivery numbers signaled what was to come: wider-than-expected loss of $702 million driven by disappointing delivery numbers, costs and pricing adjustments to its vehicles.

Tesla V10.0 car software update adds Smart Summon, Netflix/YouTube, Spotify, karaoke and more

Tesla is rolling out a new software update that adds a slew of new features to its cars. These include the new ‘Smart Summon’ feature which will allow cars equipped with the optional $5,000 full-self driving package to automatically drive themselves from a parking spot to collect you in a parking spot.

This is one of the most advanced semi self-driving features that Tesla has yet released to the general public, and the company still says you should use it only in lots and when you have a clear view of your car. The company also notes that you’re ultimately responsible for the vehicle, so definitely be aware of what’s going on with the car and its surroundings if you’re planning to use this one – and you can stop the car remotely should you feel the need to. Smart Summon has been out in a limited preview beta for some customers, but now it’s going to be rolling out to all vehicles that have purchased the FSD option

Other new features included in this update include the much-requested native Spotify support, which is available to all Spotify Premium account-holders across all markets where it’s available. That should go a long way towards satisfying Tesla owners who have been less than satisfied with playing audio via Bluetooth from this extremely popular streaming music option. In China, Tesla is also rolling out Ximalaya, a podcast and audiobook streaming service.

Tesla Theater Mode, also new in version 10.0, connects your infotainment system to your Netflix, YouTube and Hulu/Hulu+ (including Live TV if you’re subscribed to that feature) accounts, giving you access to streaming video from all these platforms while the car is safely in park. In China, the automaker is also adding IQiyi and Tencent Video, and it says it’ll be adding more options globally “over time” to supplement these offerings. The new Theater Mode will also provide access to Tesla vehicle tutorials for owners to watch in-car, again only while parked.

A lot of these updates focus on entertainment options, including the new “Car-aoke” mode, which, as you might have guessed, adds an in-car karaoke experience that includes a “massive” library of music and lyrics, Tesla says, with multiple languages supported. Singing along on road-trips has long gotten by with low-tech options only, but official support might encourage more amateur James Cordens.

Last but not least for new entertainment features, there’s the launch of the Cuphead port on Tesla Arcade, the in-car gaming software Tesla launched earlier this year. Cuphead is a cult smash hit indie game, with an iconic art style reminiscent of early Disney animation, and this is definitely a nod to Tesla’s core geek audience (and probably a treat for the Musk man himself). Again, this is only available while parked in case you were worried about distracted driving.

Tesla also added some new navigation features that suggest interesting restaurants and sightseeing opportunities along your way, w which could result in some more interesting spontaneous adventures. There’s also a new file system tweak that separates videos captured by the car’s camera when in Dashcam and Sentry Mode to make it easier for users to find them, and they’ll be auto-deleted when there’s a need to free up storage.

This is a big ol’ update packed with new features, and it’s going to be rolling out over-the-air to vehicles beginning this week. As mentioned a couple of places above, you might see some slight differences region to region but Tesla says you can also check out the updates in-store at its showrooms if you want a sneak preview.

Tesla V10.0 car software update adds Smart Summon, Netflix/YouTube, Spotify, karaoke and more

Tesla is rolling out a new software update that adds a slew of new features to its cars. These include the new ‘Smart Summon’ feature which will allow cars equipped with the optional $5,000 full-self driving package to automatically drive themselves from a parking spot to collect you in a parking spot.

This is one of the most advanced semi self-driving features that Tesla has yet released to the general public, and the company still says you should use it only in lots and when you have a clear view of your car. The company also notes that you’re ultimately responsible for the vehicle, so definitely be aware of what’s going on with the car and its surroundings if you’re planning to use this one – and you can stop the car remotely should you feel the need to. Smart Summon has been out in a limited preview beta for some customers, but now it’s going to be rolling out to all vehicles that have purchased the FSD option

Other new features included in this update include the much-requested native Spotify support, which is available to all Spotify Premium account-holders across all markets where it’s available. That should go a long way towards satisfying Tesla owners who have been less than satisfied with playing audio via Bluetooth from this extremely popular streaming music option. In China, Tesla is also rolling out Ximalaya, a podcast and audiobook streaming service.

Tesla Theater Mode, also new in version 10.0, connects your infotainment system to your Netflix, YouTube and Hulu/Hulu+ (including Live TV if you’re subscribed to that feature) accounts, giving you access to streaming video from all these platforms while the car is safely in park. In China, the automaker is also adding IQiyi and Tencent Video, and it says it’ll be adding more options globally “over time” to supplement these offerings. The new Theater Mode will also provide access to Tesla vehicle tutorials for owners to watch in-car, again only while parked.

A lot of these updates focus on entertainment options, including the new “Car-aoke” mode, which, as you might have guessed, adds an in-car karaoke experience that includes a “massive” library of music and lyrics, Tesla says, with multiple languages supported. Singing along on road-trips has long gotten by with low-tech options only, but official support might encourage more amateur James Cordens.

Last but not least for new entertainment features, there’s the launch of the Cuphead port on Tesla Arcade, the in-car gaming software Tesla launched earlier this year. Cuphead is a cult smash hit indie game, with an iconic art style reminiscent of early Disney animation, and this is definitely a nod to Tesla’s core geek audience (and probably a treat for the Musk man himself). Again, this is only available while parked in case you were worried about distracted driving.

Tesla also added some new navigation features that suggest interesting restaurants and sightseeing opportunities along your way, w which could result in some more interesting spontaneous adventures. There’s also a new file system tweak that separates videos captured by the car’s camera when in Dashcam and Sentry Mode to make it easier for users to find them, and they’ll be auto-deleted when there’s a need to free up storage.

This is a big ol’ update packed with new features, and it’s going to be rolling out over-the-air to vehicles beginning this week. As mentioned a couple of places above, you might see some slight differences region to region but Tesla says you can also check out the updates in-store at its showrooms if you want a sneak preview.

Elon Musk promises to take Tesla Model S to ‘Plaid’ with new powertrain

Tesla CEO Elon Musk promised a more powerful powertrain option in future Model S, Model X and the next-generation Roadster sports car that will push acceleration and speed beyond the current high bar known as Ludicrous mode.

Musk tweeted Wednesday evening “the only thing beyond Ludicrous is Plaid,” a teaser to a higher performing vehicle and a nod to the movie Spaceballs.

 

These new higher performing versions of the Model S, Model X, and Roadster will contain what Musk describes as a Plaid powertrain and is still about a year away from production. This new powertrain will have three motors, one more than the dual motor system found in today’s Model S and X.

This Plaid powertrain has already seen some action. Tesla revealed Wednesday that a Model S equipped with a Plaid powertrain and chassis prototype had lapped Laguna Seca racetrack in 1:36:555, a second faster than the record for a four-door sedan.

 

The “Plaid” powertrain will not be offered in the lower cost Model 3 or Model Y, which isn’t expected to go into production until late 2020. Musk also promised that this plaid powertrain will cost more than “current offerings, but will be less than competitors” without explaining what that means.

Cclose followers of the automaker might recall hints of a three motor powertrain in the past.

When Tesla unveiled a new Roadster prototype in November 2017, Musk said it would have three motors and be able to travel a whopping 0 to 60 miles per hour in 1.9 seconds and a top speed of 250 mph or even more. The Roadster isn’t expected to go into production until 2020.

What is new are Tesla’s plans to make this more powerful three-motor powertrain available in the Model S and Model X. And it stands to be an important option, if it does in fact materialize. The Model S has been around since 2012 and since the introduction the cheaper Model 3, sales have dipped.

And yet, Musk has said the X and S won’t be getting a major refresh. If Tesla hopes to maintain demand for either of its higher margin luxury vehicles, new trims like this plaid powertrain will be essential.

Tesla first announced Ludicrous mode in its Model S vehicles way back in July 2015. As shareholders and customers awaited the Model X to arrive, Musk unveiled several options for the company’s Model S sedan, including a lower priced version, longer battery range and “Ludicrous mode” for even faster acceleration.

Ludicrous mode, which improved acceleration by 10% to let drivers go from 0 to 60 mph in 2.8 seconds, came about as a result of an improved battery fuse. This new fuse, Musk explained in a blog post at the time, has its own electronics and a tiny lithium-ion battery that monitors current and protects against excessive current.

Tesla also upgraded the main pack contactor with a high-temperature space-grade superalloy instead of steel. This enabled the battery pack to remain “springy” under the heat of heavy current. In the end, the max pack output increased from 1300 to 1500 Amps.

Ludicrous was a $10,000 add on for new buyers. Tesla did reduce the price for existing Model S P85 owners for the first six months following the announcement and sold them the pack electronics upgrade needed for Ludicrous Mode for $5,000.

Musk joked in this 2015 blog post that there is “one speed faster than ludicrous, but that is reserved for the next generation Roadster in 4 years: maximum plaid.”