Google's $2.1 billion Fitbit deal hits roadblock as EU opens probe

Google's $2.1 billion Fitbit deal hits roadblock as EU opens probeAlphabet unit Google's bid to take on Apple and Samsung in the wearable technology market by buying Fitbit hit a hurdle on Tuesday as EU antitrust regulators launched an investigation into the $2.1 billion deal. The move by the European Commission on Tuesday came despite Google's pledge last month not to use the fitness tracker's data for advertising purposes in a bid to address competition concerns. The EU antitrust enforcer said the deal would further entrench Google's dominance in online advertising and that Google's data pledge was insufficient to allay its worries.